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nScreenNoise – will CTV ad spend be $20B or $30B in 2024?
Advertising Perceptions says CTV ad spending will be $21 billion in 2024; eMarketer says $30 billion. Who’s right? Both could be wrong if Prime Video and political ads have a big impact.
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By Colin Dixon
5
22 ratings
Advertising Perceptions says CTV ad spending will be $21 billion in 2024; eMarketer says $30 billion. Who’s right? Both could be wrong if Prime Video and political ads have a big impact.
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