In a recent HawkTalk conversation, Donny Gunadi, Senior Insight Analyst for APAC at datacenterHawk, joined Agus Bintoro, Head of Sales for NTT Indonesia, to examine Jakarta's dynamic data center market. They discussed how a global player like NTT is adapting to a fast-commoditizing landscape, handling new competition, and driving sustained growth. The conversation emphasized NTT's strategy, evolving enterprise and hyperscale demands, and Indonesia's importance in Southeast Asia’s digital infrastructure ecosystem.

As aggressive players enter Jakarta, NTT avoids competing solely on price. Instead, the company executes an adaptive strategy that maximizes global assets and prioritizes high-margin opportunities. Bintoro shared how NTT leverages its "dual-core strength" as a global network provider and data center operator. By integrating services like its global IP network and the new Apricot subsea cable, NTT turns its data centers into essential gateways for international and regional connectivity, offering clients more than just colocation.

NTT's focus in Indonesia is a "balanced mix" of enterprise and hyperscale clients. Hyperscalers drive growth and validate capital investment, while enterprise customers deliver higher margins and demand complex solutions like disaster recovery and IT integration. NTT’s comprehensive portfolio meets these needs, supporting financial stability and market expansion.

Looking to 2026, NTT sees Indonesia’s market as "hypergrowth with specialization." The focus is moving from simply having capacity to having the right capacity. Demand from hyperscalers continues to climb, and AI is driving higher power densities, challenging traditional data center designs. Bintoro noted key hurdles, including securing large-scale, reliable green power and closing the skilled talent gap as the market expands.

Compared to its neighbors, Indonesia stands out for long-term investment. While Singapore is a premium hub with limited capacity and Malaysia struggles with power issues, Indonesia offers sustainable growth. Bintoro highlighted the country’s large, young, and digitizing population and robust economy. NTT sees Indonesia maturing faster than Thailand and presenting better long-term opportunities than Malaysia, making it strategic for digital infrastructure investors.

The conversation with Agus Bintoro illustrates how NTT is thriving in one of Asia’s fastest-growing data center markets. By focusing on value, balancing its client base, and preparing for high-density demand, NTT is solidifying its role in Indonesia’s digital future. For investors and operators, success in this market will depend on delivering resilient, interconnected infrastructure solutions, as Indonesia charts a path of long-term, sustainable growth in the region.

Adapting Through Value, Not PriceBalancing Enterprise and Hyperscale DemandsNavigating Indonesia’s Hypergrowth and ChallengesIndonesia’s Sustainable Future in Southeast Asia