Stop over-teaching in your launches.

Give value, but not so much that they don't need anything else from you.

Your launch should create desire, not satisfy it completely.

Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.

Give them a taste of your value, but hold enough back that they want more.

Help them see what’s possible, then make your offer the path to get there.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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