Online Marketing Podcast

In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.

But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.

That's why beginning with the end in mind is key.

So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.

This way your messaging is cohesive, leading your audience on a clear path seamlessly towards your desired destination.

This clarity not only benefits your audience, but it also relieves you of needless stress and creates a win-win situation for everyone.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Stop over-teaching in your launches.

Give value, but not so much that they don't need anything else from you.

Your launch should create desire, not satisfy it completely.

Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.

Give them a taste of your value, but hold enough back that they want more.

Help them see what’s possible, then make your offer the path to get there.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Keep your challenge simple!

When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things.

But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.

Instead, focus on one small win each day. One simple step. One idea. One piece of progress.

And celebrate each victory, no matter how small.

If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation.

They'll open their minds to what's possible and be hungry for more.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

We're creatures of habit. We'd like to do things a certain way.

Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.

But let’s face it: one thing is consistent.. and that is CHANGE!

There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.

In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-the-most-of-every-opportunity/

Resources:

• The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When’s the last time you “spring cleaned” your business?

We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.

What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?

Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.

So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we pull back the curtain on our highest-converting challenge launch.

We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.

By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.

The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.

And when you have everything really tuned in, you don't have to reinvent the wheel.

Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.

Find the full show notes here: https://onlinemarketingpodcast.com/what-made-our-most-successful-challenge-launch-work

Resources:

• Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Launch challenges can be an effective way to funnel your audience into a paid membership.

In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch.

It is all about engaging with your audience in the right way during the challenge that will keep them focused, that handles their objections, and seeds the need to join your paid membership.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Here’s something I want you to remember...

Not all leads are created equal. Not all leads are hot prospects!

Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.

What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.

So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.

Are you building a list of the right people?

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future.

It's our job to educate our audience and show them what is possible.

So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side.

Help them envision the possibilities and destroy those limiting beliefs holding them back.

And by showing your audience what is possible for them, you'll inspire trust and build a stronger connection.

This will naturally lead them to your paid offers as the solution they need to achieve their goals.

Resources:

• Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt