In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches.

Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-a-launch-process-you-can-trust-every-time/

Resources:

• Influenced Course - Positively influence your audience and guide them into a buying decision with less effort. This course is about bringing all the pieces together from social -to list building -to launch and linking it together so you can be that leader for your audience 

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of people get freaked out with all the moving parts to a launch.

But don't feel like you have to do all the things that others are doing for your launch right out of the gate.

Know that each launch that you do is going to get better and better.

Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience.

And for every new launch, you can add a new element. This way you will learn how to launch that makes sense for you in a way that is fun, stress-free and that is going to get your offer out in front of the right audience.

So keep it simple and do what you can to get the offer out there!

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

We're creatures of habit. We'd like to do things a certain way.

Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.

But let’s face it: one thing is consistent.. and that is CHANGE!

There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.

In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-spot-and-use-the-chances-youre-missing/

Resources:

• The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.

In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

As entrepreneurs, we have to get comfortable looking at the data and metrics in our business.

I know for some it's not your favorite thing, but it's critical to understand what's working and not working.

Start with evaluating just one part of your launch.

Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't.

Then look at how you felt during the whole launch process. Note what felt good and what didn't.

Use all this info to improve your next launch!

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

We often make the mistake of over-teaching during our launches. 

While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. 

Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. 

When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.

So don’t forget to teach less and inspire more during your launches.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.

But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.

That's why beginning with the end in mind is key.

So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.

This way your messaging is cohesive, leading your audience on a clear path seamlessly towards your desired destination.

This clarity not only benefits your audience, but it also relieves you of needless stress and creates a win-win situation for everyone.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses.

We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the right mindset and faith in what you do will get you to success.

Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-make-every-launch-more-predictable-with-tracy-beavers/

Resources:

• Tracy Beaver's free training: Social Media Content Made Easy- Create 90 Days of Social Media Content Topics in Only 30 Minutes. 

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with Tracy

FB Business: https://www.facebook.com/tracybeaverscoaching

FB Personal: https://www.facebook.com/tracy.l.beavers

FB Group: https://www.facebook.com/groups/beaconfidententrepreneur

Linked In: https://www.linkedin.com/in/tracy-beavers-b650449/

Pinterest: https://pin.it/1p6kCwh

Instagram: https://www.instagram.com/tracybeaverscoaching/

YouTube Channel: https://youtube.com/@tracybeaverscoaching

Website: https://www.tracybeavers.com/

TikTok: https://www.tiktok.com/@tracybeaverscoaching

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Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

Embrace your mistakes! Celebrate them and learn from them.

This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.

You took that step.

And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.

So go ahead and make mistakes. That is how we learn.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.

In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-instantly-connect/

Resources:



• Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt