A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.

And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.

The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.

In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.

Find the full shownotes here: https://onlinemarketingpodcast.com/the-one-thing-your-launch-depends-on

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

Are you following a recipe when it comes to your marketing or are you randomly putting things in?

Marketing is a process.

A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.

Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.

That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again.

You can get the same result; you can amplify and you can scale and that's so vitally important.

Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt 

Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.

In this episode, we are discussing the most common mistakes and how to avoid them.

Find the full show notes here: https://onlinemarketingpodcast.com/the-offer-errors-that-cost-you-sales

Resources:

• Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales!

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

• For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

• Instagram: @realpaulpruitt & @realmelissapruitt
• Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.

We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

Here’s something I want you to remember...

Not all leads are created equal. Not all leads are hot prospects!

Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.

What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.

So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.

Are you building a list of the right people?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?

What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”

This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?

Resources:



• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt 

Facebook: @realpaulpruitt & @realmelissapruitt 

A launch has a lot of moving parts, and a lot of different things are happening all at one time.

It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.

So, don't forget to do a launch debrief every time you launch.

It allows you to really reflect on how your launch went from start to finish.

Not just the period of the launch itself but everything that led up to it.

A debrief will help you to really evaluate if everything that you did for that launch made sense.

If it resonated with your audience if it was something that you would do again or do differently.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.

But it’s really not about the vanity metrics at all.

It's about the connection with your audience and really understanding their pain points and their language.

In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.

Find the full show notes here: https://onlinemarketingpodcast.com/why-you-dont-need-a-big-list-to-succeed

Resources:

• Ninja Targeting Research Guide  -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads! 

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt 

Facebook: @realpaulpruitt & @realmelissapruitt 

You've got this!

I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.

But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!

Launch that promotion. Share your message. Get in front of your audience and test the waters.

You'll learn, grow, and be able to pivot based on their feedback.

Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen.

But that just doesn't exist.

Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.

In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.

Find the full show notes here: https://onlinemarketingpodcast.com/repeat-what-works-our-top-marketing-strategy

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt 

Facebook: @realpaulpruitt & @realmelissapruitt