A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.

They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.

That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.

When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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