What is the #1 reason why businesses fail?

Its cash flow.

It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.

When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.

This is why we've been talking a lot about memberships. Having consistent cash flow coming into your business will allow you to have a plateau that you're always able to pull from.

This is about creating that consistency, so that you can wake up every day and truly feel fulfilled in memberships, subscriptions, recurring payments…

I tell you, that model is what's going to help you get there.

How would a recurring stream of income impact you and your business?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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