Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.

Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer.

It’s about creating the opportunity of seeing what is possible, that they can themselves do this.

It's dealing with limiting beliefs and handling objections.

Hitting different mental triggers along the way to get your audience excited, anticipating, and desiring your offer.

And finally, make them take action so they can have that transformation that they’re seeking.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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