NursePreneur Academy

What happens when a high-achieving nurse hits breaking point? When burnout, bullying, and the weight of a career in the system leave you questioning everything?

In this powerful first interview back on the pod, Liam sits down with Trina Pitts, a senior nurse educator, mum, marathon-runner, and now — thriving nurse entrepreneur — to unpack her journey from breakdown to breakthrough.

After 25 years in nursing, Trina was done. Workplace bullying and unresolved burnout pushed her to the edge. But instead of giving up, she chose something different: healing, self-responsibility, and finally — her own business.

🌱 Inside this episode:

• The truth about burnout, and why so many high-performing nurses don’t see it coming
• How Trina went from tears on the way to work… to creating a nurse-led business that lights her up
• The myth of “not being entrepreneurial” (and why so many nurses are exactly that)
• How to turn pain into purpose — and build something that serves you
• Why entrepreneurship isn’t about more hustle… it’s about coming home to yourself

🎯 Whether you're sitting in a senior role wondering is this it?, or you’re secretly dreaming about launching your own thing but don’t know where to start — this is your sign.

💌 TAKE TRINA'S QUIZ

Find out where you sit on the Nurse Wellness Scale!

📸 Connect with Trina on Instagram

This is your first step out of survival mode.

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🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

This one’s short — but it might just be the most important 3 minutes you listen to all week.

If you're a nurse who's ever dreamed of doing work you love on your terms (think freedom, fulfillment, and more than just night shift differentials)… this is your sign.

In today’s quick pitch, I’m inviting you to join me for a free live masterclass where I’ll show you exactly how nurses are turning their existing experience into profitable online businesses — coaching, consulting, mentoring, content creation, digital offers, you name it.

Because here’s the truth:

🚫 You don’t need another certificate.

🚫 You don’t need to wait until burnout breaks you.

✅ You need a new roadmap — and I’ve got it.

This masterclass is the entry point into my NursePreneur Academy, and I’m breaking down the 6-step framework I used to go from burnt out NUM to global nurse entrepreneur.

🗓️ Save your spot

📌 What you’ll learn in the masterclass:

• The real reason the system keeps high-performing nurses stuck
• The NursePreneur Escape Plan (a 3-year vision for freedom)
• The 6-Step Bedside-to-Business Roadmap
• Why you already have what it takes to build a business — you just need the right support

🎧 Listen now.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Think you need a huge audience to build a profitable online business as a nurse? Think again. In this episode, Liam Caswell shares how he generated over $500K in revenue with an audience of fewer than 5,000 people. No viral content. No paid brand deals. Just high-value strategy, deep service, and systems that scale. If you’re a nurse who's ready to go from bedside to bank—without waiting for your follower count to grow—this episode is your permission slip to start now.

00:00 – Introduction to NursePreneur Academy

01:04 – My Journey to Six-Figure Success

01:38 – Building Authority and Trust

04:36 – Creating High-Value Offers

06:36 – Leveraging Organic Marketing

08:32 – Mastering Sales Without Being Salesy

11:16 – Scaling with Systems and Automation

13:38 – Recap and Final Thoughts

• Why chasing followers is keeping you broke—and what to focus on instead
• How to craft a high-ticket offer your dream clients can’t resist
• The secret sauce behind selling without feeling “salesy”
• How to build a magnetic personal brand that attracts ideal clients on autopilot
• The behind-the-scenes systems Liam used to scale income without scaling workload

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

How much money can you actually make as a nurse entrepreneur? If you’re tired of the overtime grind and wondering whether it’s really possible to replace (or exceed) your nursing salary with an online or service-based business—you’re in for a wake-up call. In this episode, Liam breaks down the exact income potential across different nurse-led business models and walks you through the mindset shift that will transform your career forever. Spoiler alert: your income ceiling is way higher than you think.

00:00 – Introduction: The Potential of Nurse Entrepreneurship

Liam shares his journey from senior RN to full-time six-figure business owner, and sets the stage for what’s truly possible when nurses bet on themselves.

00:22 – Breaking Free from Traditional Nursing Income

Why we've been sold the lie that working more hours equals more money—and how that mindset is keeping us stuck.

00:50 – Value Creation Over Time Trading

How the wealthiest people make money (and what nurses can learn from them).

01:54 – Exploring Business Models and Profit Margins

A breakdown of nurse-led business models—from PDFs to VIP consulting—so you can see what’s viable for YOU.

02:54 – Low Ticket Offers: Starting Small

Think mini-courses, PDFs, and memberships. Great for scaling—but not ideal for beginners without an audience. ($5–$500 range)

06:04 – Mid Ticket Offers: Scaling Up

Examples of $1,000–$5,000 group coaching or programs that can help you earn $25K+ per quarter with solid profit margins.

08:31 – High Ticket Offers: Premium Services

What it looks like to create a $10K+ signature offer and work with fewer clients for greater impact, freedom, and income.

12:42 – Service-Based Business Models

IV hydration, cosmetic nursing, and wellness clinics—real numbers, real talk on costs, clients, and pricing sustainably.

14:55 – Mindset Shift: Charging What You're Worth

You’re not just delivering a session—you’re delivering transformation. Stop charging like a nurse. Start charging like a business owner.

16:53 – Conclusion: Unlimited Potential

There is no cap to what you can earn when you package your skills into a scalable offer that solves real problems.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

In this episode of the NursePreneur Academy Podcast, I’m getting raw and real with you about one of the biggest mistakes I made when I transitioned from my full-time NUM role to full-time entrepreneur – quitting too soon.

I’ll take you behind the scenes of my cinematic, dramatic hospital exit (yes, there was a uniform throw involved 🙈), but more importantly, I’ll unpack what happened next... when reality hit, the paycheck disappeared, and the financial pressure turned my dream into a survival hustle.

Here’s what you’ll learn in this episode: 💥 Why quitting your nursing job too soon could sabotage your success

💥 The impact of making business decisions from desperation (and how to avoid it)

💥 How burnout will follow you into entrepreneurship if you don’t manage your energy

💥 What I wish I had done instead to create both financial freedom AND business success

💥 How to design a hybrid nursing-business model that sets you up for long-term growth (without the panic attacks)

Spoiler alert: You DON’T have to gamble with your stability to build a thriving business.

Whether you’re thinking about walking away from nursing or you're already side-hustling on your days off, this episode will show you how to play the long game like a pro – so you don’t burn out twice.

Ready to build your nursing side hustle and business?

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Feeling stuck trying to help everyone and getting nowhere in your business? You’re not alone—and this is exactly why you need a niche.

In this episode of the NursePreneur Academy Podcast, we’re getting REAL about one of the biggest mistakes new nursepreneurs make: trying to serve everyone and ending up helping no one.

I’m walking you through how to find your 6-figure niche as a nursepreneur—one that’s profitable, purposeful, and scalable. If you’ve been spinning your wheels trying to figure out who you’re here to serve (and how to make serious income doing it), this episode is for you.

👉 If you’ve ever thought, “I just want to help everyone,” or “What if I pick the wrong niche?”—this one is a must-listen.

🔥 Niching down is the fastest way to stand out, build authority, and finally start attracting your dream clients.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Feeling burnt out, exhausted, and wondering if nursing is even worth it anymore? You’re not alone—and you have options.

In this episode of the NursePreneur Academy Podcast, we’re getting real about nursing career burnout and the paths available to help you regain control. Whether you want to pivot into a new specialty, transition out of bedside, or start your own nurse-led business, this episode will give you the clarity you need.

👉 If you've ever thought, “Is this all there is for me in nursing?”—this episode is for you.

🔥 You don’t have to stay stuck. Your nursing career can evolve in a way that works for YOU—without burnout, stress, or exhaustion.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

💡 Did you know that the nursing skills you use every single day could make you wildly successful (and wealthy) as a NursePreneur?

In this episode, we’re diving into the high-value, in-demand skills that you already have—and how to leverage them to create a profitable nurse-led business.

👉 If you've ever thought, “What could I even offer as a business?”—this episode is for you.

✔️ [02:30] – Why traditional nursing undervalues your skills (and how to change your mindset)

✔️ [06:12] – The #1 reason nurses struggle with charging what they’re worth

✔️ [09:45] – The 7 high-value skills you already have that translate into business success

✔️ [12:08] – How to use critical thinking to create a sellable offer

✔️ [16:32] – Why communication & education make you an in-demand entrepreneur

✔️ [20:20] – How to use empathy & active listening to attract the right clients

✔️ [24:10] – Why nurses are already great at sales (even if you don’t realize it!)

✔️ [28:45] – The truth about coaching: You’re already doing it every day

✔️ [32:15] – How to package your skills into a profitable business model

🔥 Your nursing skills are more valuable than you think. It’s time to stop undervaluing yourself and start leveraging what you already know to build a business that gives you freedom, purpose, and profit.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

💡 Is traditional nursing dying? And if so, what does that mean for your career?

The healthcare system is broken. Burnout is at an all-time high, new grads are leaving within months, and experienced nurses are retiring in droves. Yet, the system still expects nurses to do more with less—while ignoring the reality of rising costs, declining job satisfaction, and the outdated industrial-age career model we were all sold.

But here’s the truth: Nurses don’t have to stay stuck in a system that’s no longer serving them.

In this episode, I break down why traditional nursing is dying a slow and painful death and how a hybrid nursing career—where you blend bedside with business—could be the future of nursing careers.

✔️ [02:10] Why the traditional nursing career model is broken (and why it’s not your fault)

✔️ [08:45] How new grads and experienced nurses are leaving—and what’s really driving them out

✔️ [15:20] Why a hybrid nursing career is the solution to burnout, low pay, and lack of flexibility

✔️ [23:40] The digital era shift: How nurses can leverage online business, coaching, and content creation

✔️ [30:55] How to start designing your own profitable, flexible nurse-led business today

💡 If you’ve ever felt stuck, underpaid, or undervalued in nursing, this episode will show you a way forward.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

💡 Want to start a nurse-led business but feel overwhelmed by all the moving parts? I’ve been there.

When I started my nurse career coaching business, I had no niche, too many offers, and zero strategy—and for 18 months, I DIY’d my way to burnout. While I made $30K alongside my full-time nursing job, I was stressed, overworked, and ready to quit.

But here’s the good news: You don’t have to make the same mistakes.

In this episode, I’m pulling back the curtain and sharing the 6 biggest mistakes I made in my business, plus how to avoid them so you can build a profitable, sustainable business from the start.

✔️ [02:10] Why not niching down fast enough nearly destroyed my business

✔️ [07:45] How having too many offers kept me broke and burnt out

✔️ [13:20] The critical mistake of not starting an email list sooner (and how it cost me $$$)

✔️ [19:40] Why overinvesting in certifications is NOT the key to making more money

✔️ [24:55] How underpricing my services made growing my business impossible

✔️ [31:30] The reality of “spraying and praying” on social media—and what to do instead

✔️ [39:05] What actually works: The step-by-step roadmap I wish I had from day one

This episode is packed with real talk, lessons learned, and the exact strategies I now teach inside NursePreneur Academy so you can get to 100K faster—without making these costly mistakes.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.