Grassroots Marketing highlights Nuvata and Their Live Resin Disposable Vaporizers with Andy Singh, founder and CEO of Nuvata. 

Live resin is a cannabis concentrate that’s extracted from fresh, frozen cannabis plants, preserving its sensitive cannabinoids and proteins. But when it comes to marketing and branding, there is a lot of misleading terminology in the concentrates market and the products just aren’t worth their premium price. 

To help with viscosity, some live resin manufacturers add distillate, which only contains THC. Because Nuvata uses 100% live resin, it is better at providing consumers with a balanced effect instead of just providing a flavored THC buzz. It’s the closest thing you’ll get to smoking a joint.

Andy is of Indian descent, but was born in Bangkok then moved to LA at 6 months old. As a child, his family moved back to Bangkok for business and moved back to LA as a young adult. Straight out of college, Andy began his successful entrepreneurial journey and challenged himself by stretching his professional limits and acquiring a logistics business and growing it to become a multi-million dollar business within a 2-year span. After a successful exit, he took his knowledge of compliance, operational systems and strategies into the cannabis industry. In addition to founding Nuvata and thriving in new markets, he’s built a unique cannabis real-estate incubator for operators to bring automatic value by following his strategic formula that’s focused on buying real estate, obtaining licenses and more.

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