Guest: Kevin Cooley

When life-threatening weather is occurring, the National Weather Service not only monitors the threat, but also puts out products through a variety of sources in order to convey the severity and timing of the threat. But how exactly do they accomplish this? In the age of technology where a tweet can be seen just as widely as a bulletin on television, how does the NWS balance the juggling act of ensuring their message is seen by as many people as possible but also staying on top of the threat as it’s unfolding? Joining us today is Kevin Cooley, the Director of Office of Planning & Programming for Service Delivery for the N-W-S, and that’s exactly what his job handles.  

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