This ori-GIN-al episode of Bourbon of Proof swaps out bourbon for gin—but the spirit of the conversation is as bold as ever. Bob and Mauro trade sips and dive deep into the backstory of Steve Mehr, a true innovator who turned down high-paying job offers at a young age to forge his own path. Steve shares how he's scaled his firms by obsessing over data, integrations, automations, and AI—leveraging legal-tech products specifically built for lawyers to transform the way legal services are delivered. From rebranding Sweet James to "winning the space" multiple times, Steve opens up about why he still feels like there's something to prove, even at the top.