OC Talk Radio

Karlin, a longtime contributor to a wide range of multifamily/real estate investment publications, including Kiplinger, Globest.com, Multi-Housing News, et al, and a Principal @ IMG, discusses value-added real estate opportunities.  They look to improve not only properties for residences, but also communities and neighborhoods.  Looking to grow over time, rather than the more immediate fix and flip strategy, IMG focuses on Multi-Family because they see continued opportunity there, like the risk reward ratios, and are experienced in this segment of the real estate world.  They focus on six to seven metropolitan areas, with facilities that are 150 - 350 units, w/equities of $12 - 18 million.  Listen to Karlin tell their story, discuss their challenges and work to temper investors' expectations.

Ted discusses the benefits of using Alternative Assets in IRA acct's - Millenium Trust custodies these typically illiquid assets, a service that the larger custodians often do not offer for the assets desired.  Examples of such investments are stock in private companies, trust deeds, commercial real estate, private credit, etc.  Any investor with funds in IRA's of any type will find this to be enlightening and interesting.

Tim and Tom preview Money In The Bank and also discuss AEW coming to TNT.

This program addresses the question of who owns the pipeline, sales or marketing and in doing so it becomes apparent that marketing not only owns it but is in the most powerful position in their company in nearly a century.

Why it's Important

Are salespeople just the closers and don't own the pipeline? 

The sales pipeline, aka the sales funnel, is the long-standing measurement of the past, present, and future for a company. In the not too distant past marketing dumped demand into the beginning (top) of the pipeline and sales took responsibility for the rest of the process.

For years marketing has chipped away, usually unintentionally, at various steps of the sales pipeline to aid the salespeople. Most of this is made possible by marketing automation and telemarketing being managed by marketing. After reading some of the more recent research from Velocify of late and comments by people I respect, I think that the sales pipeline ownership has finally shifted from sales to marketing. Marketing in more sophisticated companies probably manages more than 50% of the pipeline steps now and to me, that means ownership has shifted.

Jim Obermayer is the host with the commentary this week.

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There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand Canyon. Data is out there but it can be overwhelming and a surprising number of communications departments aren’t using it to define, execute and measure the efficacy of their efforts. In this podcast, we will discuss how to use data not just AFTER a campaign but also before to ensure that you are reaching the right audience to achieve your goals.

About our guest: Joe LaMuraglia, MBA

Joe is an accomplished leader with strong business acumen and intellectual curiosity that is always looking for new and efficient ways to achieve business goals. He is known for a diverse skill set that transcends traditional PR competencies and allows for true business partnerships with other functions. Joe has a history of success designing and implementing creative and strategic communications approaches that drive media coverage.

Joe spent the last 10 years in various roles in the Communications function at General Motors most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

Precious metals are a must have in today's new economy.... The US Dollar or fiat currency is being devalued at an alarming rate. It's not that things cost to much today. The problem is that the dollar has losing its value over time. Therefore you need more of them today to equal what they purchased just three years ago. Currency is the life blood to every economy. Without it, the economy is doom to fail. Listen and learn from Tony Hubbard of 7K Metals explain how to position yourself to start owning real currency that has always held its intrinsic value. For more information visit: https://www.7kmetals.com/tyronefrench

Earlier this week, Kai Valentine announced that he will be leaving Siren Radio at the end of August 2019 in order to pursue other opportunities in the radio industry. As part of his 'farewell tour' he wants to get as many of the friends he has made through his years working with local Lincoln artists back in the studio for another session.

This week, Kai is joined by Lincolnshire artist Sarah Hughes, almost 18 months after her first appearance on Episode 5!

Sarah has gone on to work in the local community, collaborating with other artists and has finally released her debut EP: The House With All The Stairs.

Originally Broadcast: Monday 13th May at 10pm on Siren Radio 107.3FM

Listen in as I talk to Raymond Ivory, Senior Manager of Sales Enablement at Blackbaud in this episode called "Sales Enablement In The Wild: How Blackbaud Is Improving Sales Productivity & Impact" 

Read the full transcript on the Heinz Marketing blog starting Mon. 5/20 at 6am PST.

A lot of people have different definitions of what sales enablement means to them. I ask Raymond what sales enablement means to him; what it means to Blackbaud? Hear the story of how this got started and where it came from. In terms of sales enablement at Blackbaud today, find out some of the main components and tactics they're following as well as key components of their program Raymond believes have driven the most success.  We'll also talk a little bit about the balance between the technology and the process... and A LOT MORE!