OC Talk Radio

OC Talk Radio

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OC Talk Radio episodes

  • All Beer Inside Episode 36 Part 2 - It's not about Quantity; It's about Quality
    Hopefully good news for Craft drinkers in CanadaCoors Light Suing Bud Light Over Super Bowl Commercial74-Year-Old Man World’s Longest Pub CrawlOnly in Canada - Canadian man accidentally stole a car. 21 years later, he wants to apologizeKickstart this?!? - Bjorn Drinking Horn
    Name of the Year Tournament
    Starring @killerkarpediem, @philiptam, C-Money & the tiebreaker IsaFollow us on Twitter or Instagram @allbeerinside
    1 hr 46 min
  • The Rise of Revenue Operations: How an Integrated Approach can Accelerate Results
    So glad to have Karen Steele, CMO at LeanData on this time talking about what "Revenue Operations" really means.  
    LeanData has done a great job of evangelizing an integrated, cohesive Revenue Operations strategy. I ask Karen what that means and what it looks like.
    I also ask her about the balance of activities for marketing teams when you've got those so focused on demand generations and getting more leads and getting more MQLs, versus focusing on some of the Sales Enablement and Revenue Operations tasks and priorities. It's not just about the sales funnel-- revenue implies impacting the entire customer life cycle. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well.   Listen in for this and a lot more!  You can also listen in and read the transcript on the Heinz Marketing Blog starting Monday, 5/13/19 at 6am PST as well.. and catch the recording everywhere podcasts play! 
    Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
    27 min
  • We live, and die, based on our ability to persuade. Is this a skill you need to improve?
    Being effective at persuasion requires you to become an active listener regardless of who you are speaking with.  In this interview at the Business Growth Café with author, Jeff Tippett, of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, we breakdown the difference between Manipulation and Persuasion in order to move people, as well as discuss tips you can implement for you and your team to become masters of persuasion.
    28 min
  • Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates
    Most email programs are failing, dismal, weak and ineffective says Laurie Beasley.  Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. 
    The B2B buyer and consumer are not stupid, she says (quoting David Ogilvy). 
    In this podcast Laurie reminds us of the Six Universal Buying Motives which, when used religiously will lead to higher opening rates and more qualified prospects.
    Managing email marketing technology has its daily challenges she believes, which take up a lot of the creative effort for email programs.  We must return, she says to the benefits of product features and the reasons why people buy.  She implores copywriters to think about what the prospect’s perspective is and not what the product managers and engineers have surmised.
    These six universal buying motives are also covered in her blog: Improving Email Copy and Response Rates by Incorporating the Six Universal Buying Motives.
    About our guest ...
    29 min
  • Leading Digital Transformation Within Your Organizations
    Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.
     
    This month on Revenue Rebels Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing leaders to lead the digital transformation from within. Listen as they discuss:
    Why marketing is the ideal candidate to lead digital transformation
    How to get the organizational buy-in needed to lead your transformation efforts
    The role data plays in this transformation
    How to transition from strategy to execution
    If today's episode inspires you to begin your transformation journey, access your complimentary copy of the Change Agents Book and Playbook to get started.
     
    About Our Guest: 
    Eric Hollebone, Chief...
    23 min
  • #111 Terry Hershey: Why Can’t We Talk About Religion and Politics?
    Show Notes  I’m looking forward to this show because we are planning to discuss the two most taboo subjects in the US, and those are religion and politics. Well I’m not so sure we will actually talk about religion or politics but about why we say we can’t talk about them. Terry Hershey is with me today and Terry is quite passionate about both politics and religion. Yet, he is fully aware of the deep-seated issues around both topics. As a public speaker he faces this issue every time he stands up on a podium. When he speaks to a religious audience he must be careful to speak in THEIR religious language or risk being sacrificed on the altar of heresy. When he speaks to the public at large he must be ever so cautious not to offend someone that does not agree with the politics he is so deeply passionate about. And he is most passionate about both religion and politics.  So… let’s just jump right into the topic.  For more information on Terry Hershey you can visit www.terryhershey.com For more with Charlie Hedges please visit www.thenextchapter.life
    52 min
  • Wrestling With Altitude! - Episode 19 - Duff Doyle
    The Wrestling With Altitude podcast is back as Mister 4th Row talks with the leader of the Duff Militia, Duff Doyle.  Get to know a little more about his wrestling career, what Sci-Fi he likes, and much more!
     
    Enjoy having fun Wrestling With Altitude!
     
    Contact the show at:
    www.wrestlingwithaltitude.com
    https://www.facebook.com/wrestlingwithaltitude/
    Twitter: @WrestleAltitude
    28 min

About OC Talk Radio

From the publisher's feed

Orange County, CA's only online community radio station, giving businesses a voice on the Internet. Streaming…not screaming talk radio. Streaming live from our studio at the University of California Irvine's BEALL APPLIED INNOVATION CENTER.