OC Talk Radio

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

What is Survival Planning? Why do you believe everyone is in the survival business?

4 reasons why companies are “Built to Suck.” Can you list and describe them?

Why do companies struggle so much with the concept of “failure”?

A real interesting approach is this idea of embracing your heresy? What does this mean?

Can you give some examples of “heresy marketing”?

 About our guest, Joseph Jaffe - CEO and Co-Founder, Evol8tion

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC, an consultancy that helps corporations with digital innovation and transformation. Evol8tion’s clients include Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International and Doctor Pepper Snapple Group. 

In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV, in an effort to prove once and for all that he does not have a face for radio.

Dan McDade, SLMA guest host and board member, interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars.

The interview covers three tactical areas that winners use, and loses fail to implement. Very interesting.

About the Guest: About Karen Hayward

Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations.  She is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Karen joined Chief Outsiders from EarthLink where she completed the integration of their acquisition of CenterBeam. At CenterBeam, she spent a decade as CMO. Karen’s early career set the stage for her later successes; while at Xerox Canada Ltd., she held a variety of corporate marketing, and sales leadership positions, ultimately developing and leading the company’s first industry focused go-to-market effort as VP and General Manager for the Financial Services sector. From 1995 to 1998 she held VP of Marketing, and Director of Product Marketing roles within Xerox Canada. Karen was our “boss” during her time at CenterBeam. During one five-year period, CenterBeam credited PointClear with helping them grow 45% per year compound annual growth. Karen, welcome to the broadcast.   

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 600 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. 

About the host Dan McDade

McDade has a history of knowledge in the sales lead management and lead generation fields having been the CEO of PointClear for 20 plus years. He is now the managing partner of Prospect-Experience which solves the weaknesses in B2B companies he sought to repair when the leads he created for clients went begging for attention from his clients sales and marketing people. 

Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For close to 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications. 

Dan is the author of The Truth About Leads, a book about how to focus lead-generation efforts, align sales and marketing, and drive revenue. He also wrote From Chaos to Kickass, an ebook detailing benefits of sales and marketing optimization; and he authors the blog ViewPoint. 

The Sales Lead Management Association named Dan one of the 50 Most Influential People in sales lead management for five consecutive years. In addition, he was named one of the Top 50 Sales & Marketing Influencers for three years by Top Sales World. 

Sponsor for this show:

SLMA Radio Sponsorship

Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

Show Notes   Our guest is Jonathan Fischer, a certified hypnotherapist, NLP Trainer and Master Practitioner, having worked in these fields working for more than 15 years now. He is the primary content creator for Mindifi Hypnosis Apps, with millions of downloads world-wide."  Jonathan also likes to say he has his 'Doctorate in being Doctored,' and often refers to what he calls his 'list.' The list is his personal health history, it's also his WHY about life. Check this out: Jonathan had heart surgery at 16 months old, and then endocarditis, a stroke, open brain surgery, atrial fibrillation, and in 2016 the most extensive open-heart surgery performed at Kaiser's main hospital in Los Angeles." "His coaching and speaking company is called Mythic Heart Inc., a reference to his own heart history, and, his passion for the ideas of Joseph Campbell, the world renowned exert on comparative mythologies. Through his hypno-coaching and speaking, Jonathan draws upon his training and his life experiences to help people, as Campbell might put it, 'live their bliss, and make their life a truly heroic heroes journey."  Find out more about Jonathan at https://mythicheart.com To make an appointment call 323-741-2788   For more with Charlie Hedges please visit www.thenextchapter.life

Workplace Perspective is a regular podcast series for employers and employees focusing on education, training, and the law to help organizations of all sizes develop and maintain successful employer / employee relationships.

 

Today’s special guest is Ryan Gottfredson, Ph.D, a cutting-edge leadership consultant, trainer, coach, and researcher. SAFFIRE LEGAL PC’s founder and principal attorney Teresa McQueen talks with Mr. Gottfredson aobut his views on unlocking the power of mindfulness in an organization and gaining what he refers to as the Mindfulness Advantage!

 

 

 

 

Special  Thanks To...

Ryan Gottfredson

 

Paul Roberts

(Engineer/Associate Producer Extraordinaire!)

 

Stephen Vercelloni

(Composer Extraordinaire! Today’s episode features the song Grifter)

 

James Bohannan & The Knave At Knight

(DJs & “Radio Angels” Extraordinaire!)

Thank you for listening!

Don’t forget to SUBSCRIBE to the show (using the links above or below) to receive new episodes on your p...

Listen to Dr. Paul Glance, a PhD in Engineering, following a career in automotive engineering, found a second career in creating investment strategies. For a couple of decades he provided Long & Short market timing signals for mutual funds and now he offers his portfolios and timing signals directly to advisors and investors. With performance of his trades confirmed and verified thru TimerTrac.com., he offers four different strategies, all using ETF's. For a deep dive into some very interesting strategies using Quantitative Analysis, Buckingham Pi Theorem and other complex signals, listen to this interview.

Summary: 

Ryan Berman the creator of Courage Brands and co-founder of i.d.e.a.: a courageous ideas company shares why 40% of all companies will cease to exist in a decade, why businesses are afraid to confront their issues, and finally why it’s crucial for agencies to pick up on what a client hasn’t said in a meeting.  

He shares a great story on how Domino's Pizza threw out 50 years of tradition and started over when they were struggling, and takes us through his courage equation: Courage = Knowledge + Faith + Action and without all three, you’re headed for trouble. 

Ryan’s Book – Return On Courage 

Ryan’s Website - https://www.couragebrands.com/ 

Topics Discussed: 

Introduction – 0:01 

Ryan’s Story – 1:58 

Why Ryan made the difficult decision to make the switch from account management to the creative side – 5:36 

How Ryan went from being a creative for one of the top advertising agencies to starting his own agency out on the west coast – 7:36 

Why it is crucial for creative businesses to pick up on what the client hasn’t said during meetings – 10:55 

What is the business apocalypse? – 14:00 

Why do some companies continue to deny that they are in decline? – 15:36 

Why businesses need to be courageous enough to adapt and evolve – 18:14 

Why 95% of business run away from their problems, and the remaining 5% fight them head on – 21:39 

The incredible story of Dominoes turnaround – 23:16 

The courage formula: Courage = Knowledge + Faith + Action – 30:00 

Ryan’s P.R.I.C.E. model, and how it can help businesses to find their courage – 33:50 

How to confront reality in a fear-based work environment – 38:45 

Why testing is an important part of being courageous – 43:20 

Details on Ryan’s contact info and where to buy his book – 44:30

Do nonprofit’s need to change the way they think and approach the business of running their nonprofit?  How important are your boards?  And, how do you manage your all volunteer board to keep them focused on your needs?  These and many more answers are discussed in this podcast with Dawn Reese, CEO, Wooden Floor and Maricela Rios, CEO, Human Options in our discussion at the Business Growth Café.

Brenda Williams is a well-respected, Board Certified Coach who has provided consulting, coaching and training to individuals and business’s for over 25 years. She is the founder of The Academy which was established to share methods of empowered communication to help people achieve superior performance in their professional and personal lives.Brenda provides a Self-Mastery System that focuses on building:A Mindset for SuccessDeveloping Business Emotional IntelligenceAnd Exceptional Communication

BRIDGET VENUS GRIMES is the founder and president of WealthChoice, a firm focused on helping women turn their professional success into financial success. She is also a cofounder of Equita Financial Network, Inc., a network of independent, women-led financial planning firms that share best practices and common goals. As an advisor to top-earning female executives, business owners, and attorneys, Grimes draws on more than a decade of experience to create customized financial solutions that help her clients achieve the life they long for. Based in San Diego, California, she enjoys cooking, entertaining, and spending time on the water in the company of her husband and children.

Has the role of the public relations professional changed over the recent years? And, if so, what’s driving that change? What does it take these days to get an article placed in your industry’s trade media? Or, to get your client on TV, radio or even a podcast? In some cases, due to the changing landscape of PR and the impact to digital platforms, what used to be a “no no” has now become more common place…Pay for Play! Check out my conversation with Chief Visibility Officer and Founder, Teri Sawyer of T&Co.