OC Talk Radio

This is an on-going series of interviews with executives on SLMA Radio and CRM Radio.

Serial entrepreneurs seem to learn more than most of us in business. Maybe its quickness of the lessons learned, the successes and the failures and mistakes that come in fast succession. Justin Gray of LeadMD is a serial entrepreneur and our guest to discuss what he means by sweating the small stuff (not what you think), partners, why success in business shouldn’t get easier, where fun enters into the equation and an interesting take on people. The host is Jim Obermayer

Justin Gray, CEO & Chief Marketing Evangelist

You might know Justin from the incredible amounts of quality best practices content LeadMD churns out on a monthly basis. You might say he drank the content marketing Kool-aid.  You might also say he spiked it with Everclear and slept behind a Walgreens last night. Justin founded LeadMD with the vision of being a little different, the dream of igniting a fire around marketing, fueled by “doing”. The result is a true Marketing-as-a-Service offering, which has become the benchmark of excellence and a Preferred Service Partner for both Marketo and Salesforce.com. Mr. Gray has emerged as a strong voice for demand generation, value-based marketing and conversational best practices. As a recognized speaker, Justin has been published over 250 times in industry publications. Meanwhile, his Blog, The Marketing Evangelist is one of the top marketing blogs in the marketing automation the space.

Company Twitter: @myleadmd

Personal Twitter: @jgraymatter

LinkedIn: http://www.linkedin.com/in/leadmd

 

More from Justin Gray

Why Only 13% of Marketing Automation Programs are Successful -Video

Marketing Automation: Quick Wins in 30 Days

SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

Listen to Mahmood Motani, founder Highclere Group, explain the mortgage note buying and selling marketplace.  As a former real estate entrepreneur, Mahmood discusses how Highclere buys and sells mortgage notes.  Secured by real estate, these mortgage notes require no management and create positive cash flow.  Buying non-performing notes at a discount nationwide, Highclere seeks to keep people in their homes while generating positive cash flow for the investors.  This is a somewhat unique strategy for most investors and an interesting interview.  We hope you enjoy it.

Listen to Ken Goodman, co-founder of Altcoin, is a former Quantitative Developer at Golman Sachs and  mathematics graduate in two years, applies mathematical techniques and Machine Learning to cryptocurrencies.  Altcoin  seeks to use statistical arbitrage in trading cryptocurrencies.  Listen to this very interesting interview on a fascinating subject.

Listen to this fast paced interview with Pat Fuscoe as he shares how he has retained the company’s start-up culture with a firm of over 200 people. From All Hands Meeting to Core Values and Vision to becoming an ESOP, he has fostered a spirit of teamwork and creativity that would surprise you in any firm, much less an engineering firm. His commitment to technology and constant learning has put them at the cutting edge in the use of drones, virtual reality and Watson for providing his clients with answers to questions they didn’t even know to ask. This firm may be blurring the lines of what an Engineering company does but they are laser focused on providing customer service.

Pat’s Take-A-Ways:

1. It is better to be small and great than big and crappy!

2. Growth is about getting stronger, not bigger.

3. Celebrate what you can do rather than mourn what you can’t do.

Resources:

Fuscoe Engineering, Inc. 

Listen to the podcast at TheCoachingPerspective.com

Join Matt and Jeremy Korst. He's a mentor, the Executive VP and CMO at Avalara. Establishing an effective and actionable brand strategy is no easy task. It takes a dedicated team of strategic and creative experts who have a strong sense of customer empathy. It requires outside-in thinking, so it’s often quite valuable to bring in some external expertise to help facilitate the process. Now, while the strategy takes a tremendous effort to get right, the company-wide implementation and execution is even more important. Some of what they'll be covering includes:

Creating a new category.  How do you get prospects to be interested in doing something a new way.

The importance of brand.  How a brand strategy is much more than branding.  More at:https://www.linkedin.com/pulse/your-experiences-brand-jeremy-korst/

About our guest, Jeremy Korst:

Jeremy Korst is Executive Vice President and Chief Marketing Officer of Avalara, a quickly growing Seattle-based SaaS company focused on transactional tax compliance for businesses of all sizes. Before Avalara, Jeremy was general manager of Microsoft’s Windows & Devices marketing group, responsible for the worldwide marketing and sales of Windows, and the highly successful launch of Windows 10.  He also serves as a mentor to the University of Washington’s entrepreneurship program. Jeremy has served on various industry boards, as well as past Chair of the Seattle Accelerator YMCA Board of Managers.

Listen to Ryan, an engineer and entrepreneur, describe the dual faceted methodology of Meson Capital in helping strong companies to grow while using Machine Learning to identify potential Short positions in the public markets.  Looking to build small companies (typically public companies) thru deep value evaluation, and found that the impediment to growth of small companies with low values is usually poor managment, they look to improve/replace management to improve the company and stock price.  With a core competency in identifying what drives change in companies and industries, and they use this strength to increase the productivity and value of the company.  Their second strategy is to apply Machine Learning to identifying potential short positions.  This dual strategy can create opportunities in most any market condition.  Listen to this very interesting conversation on the combination of activist investing and Machine Learning promtped shorting.

Learn how Verizon Telematics, a connected-vehicles, fleet management products and services provider, -worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.  Results included:

---more----

Doubled sales opportunities with an increase in qualified leads from better and consistent data collection at all events

156% YOY increase in sales opportunities from events

287% YOY increase in unit sales from events.

About our guest, Hector Garcia, CTSM

Hector Garcia is Experiential Marketing Manager for Verizon Telematics, and based in Southern California.

Hector is responsible for event strategy to support the full suite of products in the Telematics organization: Fleetmatics, Networkfleet, Telogis, OEM partnerships, and Hum the automotive aftermarket consumer product. Since joining Verizon Hector has focused on enhancing events with structure, technology, and analysis of results to increase the returns from investments in their event programs.

Prior to Verizon Hector was with HD Supply Facilities Maintenance where he led event programs and had owned an event agency before that.

 

Company Overview

Verizon Telematics is now a global leader in implementing the next generation of connected services for vehicles, centered on a core platform of safety, security, convenience and infotainment offerings. The company offers a portfolio of services through its commercial fleet, aftermarket and original equipment manufacturer (OEM) offerings. Today Verizon Telematics operates in more than 40 markets around the world and offers comprehensive services to consumers, automakers, and dealers, providing technological and service expertise to power connected-vehicle products around the world.

SLMA Radio Sponsor

Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com

Consolidation or “right sizing” of real estate is one of the most challenging strategies a corporate real estate manager has to address. But what can be done so that this work place transformation is less disruptive to employers, employees, tenants, and investors? One approach is the development of a one-size-fits all planning concept. This provides for total flexibility allowing teams to easily regroup or move around the facility as needed. For this concept to be successful, activity based work settings need to be included as part of the overall design solution. Whether as a reflection of corporate culture, evolving demographics, new technologies or imaginative design trends, office space keeps evolving. Ray's exceptional range of experience in commercial interiors, both as a client and service provider, gives him special insight into the evolving requirements of the contemporary workplace. Listen as Ray Irmer shares the challenges of "Work Place Transformations."

Resources: Withee Malcolm Architects

Listen to the podcast at The Coaching Perspective

Listen to part #2 with Adam Auer. This is another good one for all players and parents to help get ready for the hgih school season

You cna access thru www.ryanlemmonfoundation.com , iTunes and www.OCTalkRadio.net

It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased.

The 5 Step Model for Operationalizing an SPB&M

Since the publishing of Debbie Qaqish’s book the Revenue Marketer the thought that marketing is not only responsible for demand-gen and product marketing, but also revenue has cause elation and fear in the marketing suite.  In this interview with Kevin Joyce of the Pedowitz Group and Sam Melnik VP of Marketing at Allocadia the two discuss major changes in planning and marketing operations that are taking some people and companies by surprise. 

Why this a new ballgame for Marketing Operations

Definitions of SPB& M,  MO-led, and MPM

How marketing planning has changed to Marketing Revenue Planning

Does every company require a Marketing Operations Manager to plan and execute this MPM process?

Describe the Pedowitz and Allocadia partnership

Why it matters

“The thought that marketing is not only responsible for demand-gen and product marketing, but also revenue has cause elation and fear in the marketing suite.”

 

Sam Melnick, VP of Marketing at Allocadia

Sam Melnick is the VP of Marketing at Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. He is an award-winning and analytically driven marketing professional with experience as a marketing practitioner at Vivox, CMO industry analyst at IDC, and customer success manager at a Lattice Engines. Sam is a frequent speaker at marketing industry events and prolific author of marketing research. He was recognized as a top 50 most influential marketing technology professional, plus one of New England’s top 40 influencers in content and digital marketing. Sam is a graduate of UMass Amherst’s Isenberg School of Management.

LinkedIn: https://www.linkedin.com/in/sammelnick

Twitter: http://www.twitter.com/sammelnick

 

About Allocadia

Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2006 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $20B in marketing investment to-date. Learn how leading marketing organizations at over 200 companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab run the business of marketing at Allocadia.com.

 

Kevin Joyce, CMO/Vice President Strategy Services, the Pedowitz Group

Kevin Joyce is CMO and vice president of strategy services with The Pedowitz Group. He holds a unique combination of marketing skills and sales experience that helps companies to bridge the gap between sales and marketing.  Last year he was named one of SLMA’s Top 40 Most Inspiring in B2B Lead Generation.

Kevin is a marketing executive wi