Who's In The Room, Part 2

In Episode 4, we build on the first 3 episodes, giving specific talk tracks and tactics to help get decision makers involved to increase your odds.  

Featured non-profit: Elimisha  Children's Project

Music composed and performed by Will Hackerson

Additional resources available at:  https://www.patreon.com/chackerson  

Who's In The Room, Part 1

Episode 3 is part 1 of Who's in the Room?  It's all about WHY you need to get decision makers in the room.  We will define a successful way to measure pipeline, define business pain, and discuss the real factors behind "when" companies buy.

Featured sponsor is F45 Minneapolis (F45Minneapolis.org)

Music composed and performed by Will Hackerson

 Additional resources available at:  https://www.patreon.com/chackerson  

The Words Matter, Part 2

This episode is all about the use of good customer reference stories to avoid the dreaded "please send me some information" in your selling.  We also discuss highly productive ways to review calls.

We also explore the answers to the great questions from Episode 1.  Thanks for the questions!

Featured non-profit this month is the Elimisha Children's Project, whose passion is to empower through education in rural Kenya.

Music composed and performed by Will Hackerson.

And for a laugh (or a cautionary reminder about keeping your stories tight), fire this up...  https://www.youtube.com/watch?v=5Rzao52ndNA

 Additional resources available at:  https://www.patreon.com/chackerson  

 The Words Matter, Part 1 

Learn how to make it easier for your prospects to enter into a discussion with you by choosing words that matter to them.  I will cover features versus advantages, ultimately translating them into good bridging statements to get the conversation started.

Take note of the cartoon in the attachment.  We will use it in the podcast

Music Credit to Will Hackerson, performing 3-part saxophone and electric bass.

Additional resources available at:  https://www.patreon.com/chackerson