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Of Record | The latest in digital marketing & advertising
Of Record | The latest in digital marketing & advertising episodes
- Of Record Daily | Working From HomeKyle and Joe talk about the pros and cons of working from home. Producer-in-training Nipa has some thoughts about this too.21 min
- Of Record Daily | Amazon Wins During COVID-19Kyle and Joe talk about the strategic business moves Amazon is making during this pandemic.
We talk about Amazon a lot on this podcast, and here's what they've been doing really well in the last few weeks.13 min - Weekly Digital Marketing update 3/26 | Amazon Stops Non-Essentials, Facebook's AI Content Police, and No-Touching ContentDigital Ad Market Update: 3/18 - 3/26 2020
Joe, producer Kyle, and producer-in-training Nipa are in the studio with all the latest water cooler talk for your stay at home jobs. All in 39 minutes or less.
Top Stories:
Rapid-Fire News: Amazon stops shipping "non-essential" goods, brands limit their spending amid COVID-19 situation, and Square gets charter to start bank.
Facebook is in a good position for content moderation during COVID-19 situation with their AI content police.
How to get sales during COVID-19? Don't have ad creative with people touching or in close contact. Social distancing and quarantine graphics are all the rage anyway.
Articles Mentioned:
Amazon: https://bloom.bg/2Jcvm3u
Limiting Ad Buys: https://bit.ly/3an13D2
Square: https://bit.ly/2Uxqew6
Facebook: https://bit.ly/2y0Q6sz
No Touching: https://bit.ly/2Uk6ld939 min - Of Record Daily | Three Takeaways About Cheap CPMsKyle and Joe sit down and talk about the three most important things you can do with cheap CPMs on Facebook and Google right now.
During the COVID-19 pandemic, it is getting much easier to place ads on these platforms.13 min - Of Record Daily | Three Things Business Leaders Need to be Doing During COVID-19Kyle and Joe sit down to talk about the three big things that every business leader should be doing during COVID-19.
Acceptance: Take it seriously, be honest with your team. Actionable Items: Give people something tangible to do instead of buying toilet paper. Look toward the future: Plan for the best outcome and the worst case scenario.13 min - Weekly Digital Marketing Update 3/19 | Joe Biden's "Live" Rally, Agencies Surviving Coronavirus, Remote Work During QuarantineDigital Ad Market Update: 3/13 - 3/17 2020
Matt, Joe, and Rebecca dive into all of the coronavirus related news. All of these stories and more in 45 mins!
Articles Mentioned:
Joe Biden: http://bit.ly/2xQatJ4
Podcast Boom: http://bit.ly/2WrCnVN
Remote Work: http://bit.ly/2vAlsWg
Agency Confessions: http://bit.ly/2IU9HNt45 min - Weekly Digital Marketing Update 3/12 | Apple Gives Corona Tips, P&G Stays Woke, and Millennial Consumer HabitsDigital Ad Market Update: 3/6 - 3/12 2020
Matt, Joe, Rebecca, and special guest Nipa, are here to keep you up to date on the latest marketing tips, AND NOW culturally relevant news as well. Stay woke. 53 mins or less.
Top Stories:
Rapid-Fire News - Apple gives sanitation advice, Chili's invests in Gen Zers, a survey of your least favorite tech companies, and the next video-game movie.
Proctor & Gamble may just have cracked the code selling to Americans: Woke marketing. Apparently, if you cater to outrage culture, your media coverage goes up. Interesting.
Millennials are growing up, and their consumer habits are important. If you want the ins and outs of this demographic consider sticking around.
Articles Mentioned:
Apple: http://bit.ly/2TGHy2m
Chili's: http://bit.ly/2w1ibiK
Tech Companies: http://bit.ly/2IGpKyh
Video-Game Movie: http://bit.ly/3cSbCQr
P&G: https://cnn.it/2Wb60Lf
Millennials: http://bit.ly/39HTAhP54 min - Weekly Digital Marketing Update 3/5 | TikTok Talk, Coronavirus Commotion, and Political Ad BreakdownsDigital Ad Market Update: 2/28 - 3/5 2020
Matt and Joe give you all the hot takes from this last week. 42 minutes or less.
Top Stories:
Rapid-Fire News: Uber steals out of taxi playbook, Reddit feud with TikTok, Prager U vs. YouTube verdict, and a new Disney CEO
Coronavirus continues to have major consequences on just about everything you can think of, the stock market, shopping habits, outdoor activities, and more. We give you the breakdown.
Amid Super Tuesday results there is still much to talk about democratic ad spending, the winners and the losers. Even Trump gets a part in this segment.
Articles Mentioned:
Uber: http://bit.ly/32XhumU
Reddit: http://bit.ly/2TBxS8h
Prager U: https://on.wsj.com/38pKe8R
Disney: https://on.wsj.com/3avZW3R
Political Ads: http://bit.ly/2uYIDJC
Political Emails: http://bit.ly/2Ihm6dN42 min - Weekly Digital Marketing Update 2/27 | Rapid-Fire News, Burger King's Nasty Patty, and the People of Online StoresDigital Ad Market Update: 2/21 - 2/27 2020
Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less.
Top Stories:
Snapchat to launch a new redesign, Google and Facebook drop new hobby-based apps, Pinterest experiments with AR shopping, and smart speakers are not reaching their potential.
Burger King's new campaign depicting their no-preservative burgers receives a mixed review. It's definitely a shot at McDonald's, but are they also shooting themselves in the foot? We explain.
There's a ton of online marketplaces available and the user demographics of each store vary widely. We're going to guess the physical store equivalent of these popular online marketplaces.
Articles Mentioned:
Snapchat Redesign: http://bit.ly/32ws3x6
FB's New App Hobbi: https://tcrn.ch/2Th8PHs
Google's New App Tangi: https://tcrn.ch/2Pt3V99
Pinterest AR: http://bit.ly/3885BeV
Smart Speakers: https://tcrn.ch/2T1oPhF
Burger King: http://bit.ly/2TbE7ze41 min - Weekly Digital Marketing update 2/20 | Rapid-Fire News, the State of Podcasts, and the eBay for Boss BabesDigital Ad Market Update: 2/15 - 2/20 2020
Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.
We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.
Podcast Survey: https://podcastofrecord.com/survey/
Top Stories:
Rapid-fire news: PornHub pop-up shop, Instagram ditches IGTV button, HQ Trivia RIP, and Byte: the new Vine.
Podcasts are a growing industry, but listeners and advertisers alike want some changes. We explain why.
The Poshmark app has gained some cred lately among the younger female business-professional crowd. Boss babes everywhere, pay attention!
Articles Mentioned:
PornHub: http://bit.ly/2wvXueV
IGTV: http://bit.ly/38HwdED
HQ: https://bloom.bg/2SFwrGw
Byte: https://tcrn.ch/2SI4XjA
Podcasts: http://bit.ly/39Z6CY3
Poshmark: http://bit.ly/2ubB2qv40 min
About Of Record | The latest in digital marketing & advertising
From the publisher's feed
Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.