Digital Ad Market Update: 2/4 - 2/14 2020

Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy!

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Top Stories:
Google releases YouTube Q1 earnings for the first time. Big takeaway: Google is doing fine on its own. We explain why.

Bloomberg is doing a digital political campaign like no other politician has done before. He is dropping money. Everywhere. Especially your local meme page.

Just like how Karen is the archetype of a white lady asking to speak to your manager we have taken the liberty of making the male version. Now introducing... Scott. Your favorite LongHorn Steakhouse lovin', College Football watchin', condescending boomer. Tune in for more traits of a Scott.

Articles Mentioned:
Bloomberg: http://bit.ly/2SpFT0K
Karen: http://bit.ly/38rYBuj

Digital Ad Market Update: 2/1 - 2/3 2020

Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less.

Top Stories:
Football, obviously...

But also the Pepsi Halftime Show and the commercials. Enjoy!

Check out our new podcast website: www.podcastofrecord.com

Digital Ad Market Update: 1/23 - 1/30 2020

Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!

Digital Ad Market Update: 1/10 - 1/22 2020

Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop the hottest marketing news. Content, content, content!

Top Stories:
Google announces their going to stop third party cookies on Chrome. Under guise of privacy issues, they are funneling everyone into Google Ads.

Amazon now has wearables. If you didn't think Alexa was creepy enough listening to everything from within your house, now she can hear you 24/7 with Echo Buds and Echo Frames.

Billionaires Donald Trump and Michael Bloomberg both buy huge 60 second ad spots for Superbowl LIV. Advertisers are scrambling to not be next to these controversial giants.

Facebook's new feature to blur-out "fact checked" content is not working as intended. The feature is being abused and is hurting digital artists and meme pages alike in the process.

Articles Mentioned:
Google: http://bit.ly/2upGl5k
Amazon: https://amzn.to/2Ggk9gU
Superbowl: https://nyti.ms/2tw0B5v

Digital Ad Market Update: 1/1 - 1/8 2020

Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong

Top Stories:
Ad agencies are increasingly being subjected to serial project based work. No more predictable revenue. Time to put your best work forward to keep the client.

Memes have risen to be one of the most profound cultural tools used by people in the 2010s. They can be used for good as well as bad. Memes will continue to play a huge role for all demographics in your brand communication. Get your meme on!

Facebook puts more effort combating deepfakes amidst the current political climate. How they detect these deepfakes? We don't know. Do we look like programmers? At least those who can't discern what's fake for themselves can sleep a little easier.

Articles Mentioned:
Serial Projects: http://bit.ly/37OI96E
Memes: http://bit.ly/36CSr9t
Facebook: https://cnn.it/35Ek6FH

Matt and Joe bring back one of the favorite episodes of all time for the Podcast Of Record. That's right another "Show me your feed".

In this episode we bring in, 1 by 1, everyone in the office to talk about their social media habits, if they click on advertising in their feeds, and what they are being targeted this year for the holidays.

Producer Kyle let this one run without a clock, so it's a longer episode than normal!

Matt and Joe dust off the crystal ball and take a look at 10 eMarketer predictions for 2020 digital trends. What's right, what's wrong, and what the f**k.

Digital Marketing Update: 11/16 - 12/6 2019

Matt and Joe are in the studio fueled by Bubbly and Baby Yoda Memes to give you all the latest marketing news you probably missed when you were online shopping this past week.

Top Stories:
Facebook's new market research app will pay you money for your hot take on something. Does your company’s new logo look bad? Find out before you launch.

Netflix Starts a Twitter Thread about the sexual double entendres of running a brand account. Other big names and companies were quick to jump in, proving that social media is the best way to get organic reach.

Also to end a round table of Disney + VS Apple TV +

Articles Mentioned:
Facebook: http://bit.ly/2OY0abP
Netflix: http://bit.ly/38gcEDu

*Special Episode Alert*

There will be no episode during the week of 11/25 - 12/1. We will be with family, hope you are too!

In this special episode, your beloved hosts are here for an hour long experience you won't want to miss!

We deliver all the Pro Tips and Hot Tips to take your brand to the next level this holiday season! Want to know who the best customer is? How about the importance of the deal? Or how to optimize website browsing? Do you know why CAC is way up this time of year? Want to know how to schedule your brands ad flight for the rest of the year? For all of this and more, be sure to tune in!

A big thanks to our listeners for sticking with us! If you want to take the next step to show support, please take some time to leave a rating or a review. It means a lot to us here at Of Record!

Digital Marketing Update: 11/7 - 11/15 2019

Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding!

Top Stories:
Instagram makes decision to remove likes on posts. Now people can post without fear of how many likes they get. Influencers are punching the air as they will have to find new metrics to measure their clout and get paid.

US holiday sales for the first time ever, expected to cross the $1 trillion mark. Retail is still king in this sector. You'd be surprised to find out how little actually comes from e-commerce.

In unsurprising news, Nike pulls their products from Amazon. You've all heard of the Amazon Brand Apocalypse. Wait, you haven't? Well, what are you waiting for?

Articles Mentioned:
Nike: https://bloom.bg/377v5cQ
Holiday Sales: http://bit.ly/357CBmo