Digital Marketing Update: 10/31 - 11/6 2019

Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy!

Top Stories:
Twitter stopped running political ads but it doesn't seem like it will affect their bottom line. Can't say the same for their ad products though.

Facebook has just released a couple new ways to run ads on their platform, including: search queries and Facebook Groups. We give you the run down on how to utilize them.

Other news about Facebook, Amazon, and Google.

Articles Mentioned:
Twitter Ads: https://wapo.st/33o5eLD
Facebook: http://bit.ly/2CiNGV9
Twitter Q3: https://cnb.cx/32tHUuI

Digital Marketing Update: 10/17 - 10/30 2019

Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!

Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.

Roku buys Dataxu, an independent demand platform. In short: big brand ads will show up next to more niche, local ones.

Disney+ is getting closer to fruition and the streaming war is getting intense. Disney's ability to market to consumers may just be what puts them in the lead.

Articles Cited:
Facebook: https://on.wsj.com/2q1lOlz
Roku: http://bit.ly/2NuxEN2
Disney: https://nyti.ms/2WpWNwD

Digital Marketing Update: 10/12 - 10/16 2019

Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!

Top Stories:
Hulu experiments with price auctions for the first time on their popular content. More bids, more money.

Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a break. We discuss why they left.

Instagram introduces new throwback feature on stories in effort to boost user generated content. Hint hint... get ready for more ads.

Vox Media now has 200 podcasts on their network, up from 75 at the beginning of this year. Their network is growing and ad buyers are streaming in.

Activision/Blizzard in the hot seat after suspending Hearthstone player for voicing support towards Hong Kong. What would you do if China was a critical market?

Elizabeth Warren, a critic of Facebook, uses FB ads to test the validity of their ad policy. In doing so, pokes at Mark Zuckerberg. If you're thinking it sounds a bit hypocritical, you'd be right.

Articles Mentioned:
Hulu: http://bit.ly/2BjWdXv
Facebook Libra: https://tcrn.ch/2VOj5b9
Instagram: https://tcrn.ch/2OReG5x
Vox: http://bit.ly/31kXhVt
Activision/Blizzard: http://bit.ly/2MI28uI
Warren: https://cnn.it/2qks3kF

Digital Marketing Update: 10/3 - 10/11 2019

This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy!

Top Stories:
MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are capturing two parts of their value chain. Will this new D2C model be the new wave?

Gary Vaynerchuk flames big brand marketers for not changing their strategy even though the world around them is. Don't lose touch with your customers just cause your wallets getting fat. Someone had to say it.

If you're considering going global and doing business in China, should you censor yourself to please their government (and access their market) or should you say no to Winnie The Pooh? We discuss your options.

Articles Mentioned:
MeatEater: http://bit.ly/2IHxPmM
Gary Vee: http://bit.ly/319istI

Digital Marketing Update: 9/26 - 10/2 2019

Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy!

Top Stories:
Facebook tests removing the like feature on social media posts. White girls named Becky and Marketers alike in a frenzy from losing this popular metric.

Content factories on social media are growing, over 1 billion monthly users watch their content. Facebook/Instagram not happy with their platforms losing their originality.

Big brands are not getting with the times and are struggling to revitalize their image in these modern times. What can they do?

Articles Mentioned:
FB Likes: https://nyti.ms/2pnDzep
Content Factories: https://on.wsj.com/2oxiCxt
Big Brands: http://bit.ly/2n5667W

Digital Ad Market Update: 9/19 - 9/25 2019

This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less.

Top Stories:
Facebook content moderators don't last long. What they look at day in and day out may explain why... (SPOILER: Burt Reynolds' bush)

Netflix has proven to be the king of streaming services in terms of viewer awareness. Can they keep the lead with Disney+ releasing later this year?

Gary Vaynerchuk voiced a controversial opinion on giving free labor and the marketing community was thrown into a frenzy. We voice our opinions.

Articles Mentioned:
Content Moderators: http://bit.ly/2l7r9pi
Streaming War: http://bit.ly/2l8ECgz
Gary Vee: http://bit.ly/2mNs7HD

Digital Marketing Update: 9/11 - 9/18 2019

Matt and Joe cover a ton of topics in this edition Of Record, all under 29 minutes!

Top Stories:
Apple iPhones will have three cameras... and other news from the keynote event.

Facebook has grown even more in the Boomer category, if you didn't already know that.

Guardian puts more effort into longer form videos on YouTube and the results are promising.

NRA ramped up Facebook spending after El Paso and Dayton shooting. They are not the first group to profit off tragedy.

Porn industry embraces direct to consumer business model.

Articles Mentioned:
Apple: https://apple.co/2knLWob
Facebook: http://bit.ly/2kHgnGi
Guardian: http://bit.ly/2mgA0oO
NRA: http://bit.ly/2mpwLf7
DTC Adult Entertainment: http://bit.ly/2lYl1zN

Digital Marketing Update: 9/5 - 9/11 2019

Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes!

Top Stories:
Direct to Consumer brands want performance, but the ad agencies they use get hung up on branding.

Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against tech giants, Facebook and Google.

iHeartMedia to start advertising their podcasts on their vast array of radio channels.

Facebook introduces new dating function and Boomers are rolling in their rockers.

Producer Kyle becomes Podcast Host Kyle in new show called Growing Roots, about Florida businesses and their owners. Check it out.

Articles Mentioned:
DTC: http://bit.ly/2lJ3RGq
Newspapers: http://bit.ly/2m6TOLf
iHeartMedia: https://engt.co/2kv0wKV
Growing Roots: http://bit.ly/2khulyo

Digital Marketing Update: 8/31 - 9/4 2019

Your hosts Matt and Joe, in 32 minutes drop some knowledge about the marketing world!

Top Stories:
NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach anything but Boomers.

Doritos drops their branding in favor of a triangle. Will it work? Does it even matter with all of the earned media they got? Let's discuss.

What's the difference between CPA and CR? If you don't know, stick around.

Articles Mentioned:
NFL/TikTok: https://tcrn.ch/2jZGw2x
Doritos: https://cnb.cx/2ktB8oG

Digital Ad Market Update: 8/22 - 8/30 2019

Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners!

Top Stories:
PragerU lawsuit against Youtube potentially will go Supreme Court. Big decision: Should platforms be publishers or public forums?

Popeyes puts their skin in the chicken sandwich game and cause a Twitter storm.

Democratic campaigns throwing wads of cash at Facebook to qualify in DNC debates.

Facebook soon to roll out a new function for local governments that will allow them to send alerts with their posts (for free).

Articles Mentioned:
PragerU vs Youtube: http://bit.ly/34dflDL
Democrats Ad Spend: https://on.wsj.com/2Lbpj0S
Facebook Alerts: http://bit.ly/2LvS9Iv