Sign up to save your podcasts
Or
Share Of Record | The latest in digital marketing & advertising
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Of Record | The latest in digital marketing & advertising
Of Record | The latest in digital marketing & advertising episodes
- Ad Platform Review: A Guide To Ad Placement and Deciding Which Ones Are Right For YouAre you lost among the various ad platforms you can advertise on?
With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is best for you.
Do you want better branding? Or better sales? Or do you want the most cost-effective? Matt and Joe tell all in this episode OF RECORD.
Ad Manager Breakdown: http://bit.ly/2XhB0Xp
If you like what you hear, why not give us a rating or write a review. We would be honored to hear your feedback.40 min - 18: The Importance Of Protecting Your Business's Intellectual Property with Kelly SwartzKelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek based out of Melbourne, Florida.
Kelly specializes in intellectual property, to help small and growing companies with all of their intellectual property needs "from patents, to trademarks, to trade secrets" and contracts.
To find out more about how your business can differentiate itself and protect its intellectual property, TUNE IN to this edition Of Record.
For any questions you may have, or if you're interested to learn more about what Kelly and her law firm does, feel free to reach out to them through the links provided below.
Kelly: [email protected]
Law Firm: www.USLegalTeam.com56 min - Weekly Digital Marketing Update 5/24 | Facebook Surveys, Instagram Explore, and Spotify Storyline/VoiceDigital Ad Market Update: 5/08 - 5/22 2019
This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT!
Articles mentioned:
Facebook Surveys: http://bit.ly/2QncWQn
Instagram Explore: http://bit.ly/2Qmwa8w
Spotify Storyline: https://tcrn.ch/30QyuK6
Spotify Voice: http://bit.ly/2Qu2Ygh
As promised the Edison Research! Please Please Please check these out. Th best digital and podcast research this year, so far.
Podcast Consumer 2019: http://bit.ly/2W3WVEX
The Infinite Dial 2019: http://bit.ly/2M6CDGh32 min - 17: Promoting Literacy in Your Neighborhood with Katie Williams of Usbourne Books & MoreKatie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted to be home with her newborn child.
That is when an opportunity with the direct sales book publisher, Usbourne Books & More, fell into Katie's lap.
Katie now promotes literacy through not only selling books, but multiple community outreach programs that put books into the hands of as many kids as possible.
Katie has a Facebook Page and a Facebook Group with great content for parents, kids, and readers! If you would like to check her out, just click one of the links below.
Facebook Page: http://bit.ly/2WJKv1x
Facebook Group: http://bit.ly/2LHskIA1 hr - Weekly Digital Marketing Update 5/10 | Facebook App Redesign, Spotify, and Amazon D2C TacticsDigital Ad Market Update: 5/01 - 5/07 2019
Joe with Rebecca, who is subbing in for Matt this week, with 33 minutes of digital marketing news.
Articles mentioned:
Facebook - http://bit.ly/2PWaGPP
Content - http://bit.ly/2VX56SG
Spotify - https://tcrn.ch/2Hdq4od
Amazon - http://bit.ly/2Yldxow34 min - 16: Startup Soccer in Tallahassee, Florida with Chris PetleyChris Petley is the Founder of the Tallahassee Soccer Club in Tallahassee, Florida.
Two years ago Chris read Dennis Crowley's "Why Not Us?", which detailed Dennis' startup soccer club, Kingston Stockade FC. After reading that article, Chris sent a group text to his buddies asking the same question, WHY NOT US? Some said no, but one said yes and more importantly Chris' wife said yes!
Two years later, TLH Soccer Club is starting their first season as a semi-professional men's soccer club funded exclusively by the Tallahassee community and it's club members
TLH Soccer Club's first game is May 4th at 5pm EST at FSU Main Sports Complex (1021 St. Augustine Road).
Visit http://www.tlhsoccerclub.com/ for more information about games and membership.
Also check out their social on all platforms @tlhsoccerclub35 min - Weekly Digital Marketing Update 4/26 | Pinterest IPO, Disney+, Alexa Customer ServiceDigital Ad Market Update: 4/18 - 4/25 2019
Hosts Joe and Matt break down the past week in the digital market in 31 minutes!
Articles mentioned:
Pinterest: http://bit.ly/2IJ4wlt
Alexa: https://tcrn.ch/2DBsryX
Stratechery: http://bit.ly/2VqYUSJ32 min - Weekly Digital Marketing Update 4/18 | Fragile Ad Tech, Procter & Gamble, and Mayor Pete Design KitDigital Ad Market Update: 4/11 - 4/17 2019
Co-hosts Matt and Joe compile this week's digital market news in 32 minutes!
Top Stories: Interesting story from Axios about the state of fragile ad tech and the cascading effect 1 bankruptcy can have.
Procter & Gamble announce they are moving away from Google and Facebook advertising because of the current problems that aren't being addressed to their standards
Last, Pete Buttigieg and team unveil the design toolkit for the Pete for 2020 logo kit. We are definitely fans of this tool!
Articles mentioned:
Mayor Pete: http://bit.ly/2UJjXAo
P&G: https://bloom.bg/2IrmcSl
Fragile Ad Tech: http://bit.ly/2ZovBQ334 min - Weekly Digital Marketing Update 4/11 | YouTube Autoplay Algorithm, YouTube Advertising, and A Secret Project AnnouncementDigital Ad Market Update: 4/05 - 4/10 2019
This past week's digital news in 35 minutes and this week is all YouTube!
Top Stories:
The YouTube autoplay algorithm is getting some heat in the news. Who will be the first to start policing their social platform?
Staying on the YouTube topic, what does YouTube advertising look like now? Where is this advertising wave heading?
Articles mentioned:
YouTube algorithm: https://wbur.fm/2U6vQLy
Cool map of YouTube categories: http://bit.ly/2KvxQxl
Choose-Your-Own-Adventure: https://bloom.bg/2VC6ZAJ35 min - Weekly Digital Marketing Update 4/05 | Facebook's Campaign Budget Optimization, Most Loved Brands in America, Gen Z and CPG BrandsDigital Ad Market Update: 3/28 - 4/04 2019
Co-hosts Joe and Matt provide YOU, YES YOU, with the digital market update in 33 minutes!
Top 3:
Facebook announced at the beginning of March that they were moving towards campaign budget optimization. This may sound techy, so we took a little extra time for explanation!
Morning Consult releases their Most Loved Brands in America 2019 and it is an amazing read (link below).
And tagging off of the Morning Consult research, Matt and Joe breakdown the Gen Z relationship to major CPG brands!
Articles mentioned:
Facebook Campaign Budget Optimization: http://bit.ly/2U0LR5T
Most Loved Brands: http://bit.ly/2UBHfao34 min
About Of Record | The latest in digital marketing & advertising
From the publisher's feed
Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.