Matt and Joe join a panel hosted by the Capital Chapter of the Florida Public Relations Association.

Main question: How is podcasting changing and shaping the landscape of public relations?

Panel guests:
Trimmel Gomes of The Rotunda Podcast
Heidi Otway of the Fluent in Floridian Podcast

Thank you again to the FPRA Capital Chapter for hosting this awesome panel!

Digital Ad Market Update: 3/20 - 3/27 2019

Matt and Joe break down this week's digital marketing news in 36ish minutes!

Top 3:
Apple goes all in on services with a big media event this week!
Facebook goes through another round of limiting ad targeting options based on age, gender, and income for housing, employment, and credit ads.
Amazon opens up a new video test with bigger companies.

Articles mentioned:
Apple Store: http://bit.ly/2U0kehY
Facebook story: https://mklnd.com/2CIQ8oB

Dr. Mark McNees is Founder and CEO of RedEye Coffee and Founding Pastor of Element3 Ministries, all local to Tallahassee, FL.

In 2003 Mark and his family packed up everything and drove 4 days east on I-10 and got off in Tallahassee. Since then, Mark has founded Element3 Ministries and RedEye Coffee all with the goal of helping local and global humanitarian efforts through social entrepreneurship.

Mark is also an Entrepreneur In Residence at FSU's Jim Moran School of Entrepreneurship, helping future social entrepreneurs.

Follow Mark on all of his channels:
Twitter: @markmcnees
Insta: @markmcnees
In. linkedin.com/in/markmcnees
FB: facebook.com/drmarkmcnees2

Digital Ad Market Update: 3/8 - 3/14 2019

Matt and Joe break down this week's digital marketing news in 30 mins!

Top 3:
Facebook and Instagram crash all day Wednesday.
Mark Zuckerberg writes a privacy memo (link below).
The Elizabeth Holmes and Theranos story is breaking into the American public with two documentaries coming today (3/15) and tomorrow (3/16).

Articles mentioned:
https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/?fref=gs&dti=1902694569965654&hc_location=group

Jessica Lowe-Minor is a realtor with Hamilton Realty Advisors. Over a year ago Jessica made the career change to real estate after searching for more control over her day-to-day schedule.

Jessica covers the basics of the marketing relationship between herself and her Broker, how she stands out in the massive real estate industry, and the marketing she is doing to distinguish herself in the North Florida market.

If you are looking to buy/sell a house or maybe want to know more, please reach out to Jessica:
Email: [email protected]
Phone: (850) 228-3646

Digital Ad Market Update: 2/28 - 3/7 2019

What has happened in your this week in social media and digital marketing?!

Joe and Matt discus what has happened in the past week and what is on the horizon in the digital marketing space


Articles mentioned:
https://digiday.com/marketing/amazon-fire-tv-ad-pitch/

https://techcrunch.com/2019/02/26/facebook-showcase/?fbclid=IwAR2q0-fdcsB-K3XykIIFnH0s1FToNH322jZzMWvfZvrIO1yhy7elswwkGxs

https://www.snopes.com/news/2019/03/04/activists-setup-local-news-sites/

Digital Ad Market Update: 2/14 - 2/21 2019

This week in your social media and digital marketing week! Joe and Producer Kyle talk three big things that happened this week.

Companies suspend Youtube ads over child exploitation concerns...If that sounds like click bait you have a good eye.

Axios releases a comprehensive overview of the engagement metrics between the big 3; Facebook, Twitter, and Instagram. Before you peak, who do you think is the big winner with 8x 2nd place?

Last, Facebook Groups are still getting attention from the Facebook powers that be with the possibility that page owners will soon be able to participate in groups.

Matt is out sick for this week's record. We hope you get better Matt the podcast misses you!

Articles mentioned:

https://techcrunch.com/2019/02/20/companies-including-nestle-epic-and-reportedly-disney-suspend-youtube-ads-over-child-exploitation-concerns/

https://www.axios.com/top-facebook-twitter-instagram-accounts-interactions-1550456097-439fdbe1-33c1-42be-a8d4-189c1899a6bb.html

https://marketingland.com/facebook-page-owners-will-soon-be-able-to-participate-in-groups-256726?fbclid=IwAR3y3pYM_Lpag5m2pOxPXoQxZHLeFUaBQG4jiiSpuoI1KUkLH7jSu42h-Hg

Peter Schorsch is the brain behind Extensive Enterprises Media, a brand comprised of multiple media staples in Florida Politics, covering both the print and digital mediums.

Peter is also the first 2nd time guest on Of Record, so please welcome him back!
twitter: @PeterSchorschFL

Brent Edson and his wife are the Owner/Operators of two local Tallahassee Smallcakes Cupcakery.

Brent is a local business owner like all of our past interviews, but one big difference. Brent invested in a franchise. Joe and Matt sit down with Brent for an hour to discover how franchises start, run, and grow with a little bit of hometown knowledge and customer service.

FYI tomorrow is Valentine's day and while you're too late to get something custom, Brent and his team are baking more than enough cupcakes to surprise your loved ones.

Visit one of these two locations below (and maybe mention you heard the podcast!):

#1: 1480 Apalachee Pkwy, Tallahassee, FL 32301 , (850) 765-2785
#2: 3495 Thomasville Rd, Tallahassee, FL 32309 , (850) 999-1943

Digital Ad Market Update: 2/1 - 2/7 2019

This is our Super Bowl recap half hour!

Matt and Joe bury the lead in this one, but only for the first 10 mins. Spotify is in acquisition talks with Gimlet, will it happen? Facebook has released some interesting content research that anyone in digital marketing needs to know. It has to do with 11X'ing your output!

Articles mentioned:

https://www.recode.net/2019/2/1/18207198/spotify-gimlet-podcast-acquisition?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top

https://www.axios.com/amazon-twitch-esports-play-27047ea8-a2b5-4df9-884d-5fddb8fa9ec9.html