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Of Record | The latest in digital marketing & advertising
Of Record | The latest in digital marketing & advertising episodes
- Weekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix IntimidationDigital Ad Market Update: 1/26 - 2/1 2019
If you are in marketing you know all eyes are on the Super Bowl this week.
Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look like this year, what some players are doing to get ahead of the D2C game, and what brands can do that don't have $5.2 million for a 30s ad spot.
Articles mentioned:
https://www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education
https://variety.com/2019/digital/news/hulu-price-increase-live-tv-lower-vod-ads-1203115482/
https://www.thedrum.com/news/2019/01/24/facebook-introduces-new-brand-safety-certification-third-parties?fbclid=IwAR0lQRt1FZOfAkyZ9PqyL0luj-DD2x9bYOxCtk2yaMLTQOnkIOC7FyBpyF8
https://www.bloomberg.com/news/articles/2019-01-24/super-bowl-ad-prices-stall-after-years-of-relentless-increases?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top36 min - Weekly Digital Marketing Update 1/25 | Fyre Fest and FOMO, Anchor?, and NetflixDigital Ad Market Update: 1/18-1/25 2019
Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO.
What is Anchor doing to carve market space?
Facebook releases a petition feature, so what does that mean for your email funnel?
Lastly, Matt and Joe talk about You...no not you you, the Netflix show that is taking over popular culture right now.34 min - 12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community.
Matt and Joe sit down with Robin to learn about Feeding Florida's impact on statewide nutrition, dive into their current marketing strategy, and offer their digital marketing advice.
Find out more about Feeding Florida's mission: https://www.feedingflorida.org/58 min - Weekly Digital Marketing Update 1/18 | Swipe Or Scroll, Future of OTT Ad Buying, and Spotify PodcastsDigital Ad Market Update: 1/10-1/17 2019
Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened:
Swipe or Scroll is becoming a battle.
What will the future of OTT ad buying look like? Will TV buyers buy or will digital shops take over?
Last, all things podcast. Why does the Apple Podcast app suck and can Spotify make a move into owning some of that market?34 min - 11: Keeping Your Community Active In Your Brand with For The Table HospitalityMatt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands on Marketing, Social Media, and Trivia for Madison Social, etc.
These Tallahassee staples are known for great food, stimulating atmosphere, and extremely well thought out branding and social media presence. All of these designed with their audience in mind. This is an episode dedicated to the massive social media following these brands have, how they were built, and philosophy behind their intentions.1 hr 33 min - Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More StoriesDigital Ad Market Update: 1/3 - 1/11
We have missed everyone, but are back in 2019 with our first news episode.
This week:
Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year. Podcasting will keep creeping on the book market. AR will be audio based through hear-ables(Sorry, but we had to use the buzzword.)
Amazon Alexa sales did not disappoint this holiday season. Sales increased and the market expanded.
We finish up with a few stories: Wendy's and Fortnite, Instagram re-vamp, and D2C t-shirts.33 min - 10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted.
Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is taking a personal approach to supply and arm our Nation's First Responders. As a family run start-up, Ben understands the position Bulwark is in and keys in on wisdom gained from his business hurdles.
Of Record sits down and discovers Bulwark's ideal customer, tools that they could use to reach that customer, and beginnings of a digital strategy. We also find out about Ben's past with private military training, state government work, and philosophy on personal and business strategies.1 hr 16 min - Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram RedesignDigital Ad Market Update: 12/13-12/20 2018
Last week in digital and social media news:
Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone.
Facebook just won't stop with the constant changes. This week we cover what Facebook Watch is starting to look like, Facebook drops some hints that could cut into Google Search ads, and Facebook Groups are finally getting some love from the features team.
Instagram is looking at a total user experience redesign. Could this be why Instagram Founders exited Facebook earlier this year?35 min - 09: Curating an Indie Book Store with Sally Bradshaw | "The rising tide of book selling lifts all boats."Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs.
Of Record sits down with Sally Bradshaw of Midtown Reader, our local indie book store, to talk about her passion: Books. We dive deep into how the book industry works and the revival of the independent book store.
After learning about what indie book selling is, we give Sally practical advice to grow her digital presence and increase her reach online.59 min - Help Of Record Save Christmas in Panama CityFor years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a special Christmas morning.
But this year, they need Salvage Santa more than ever. With thousands of children currently homeless in Bay County, and a growing list of over 14,000 who need some holiday help, Salvage Santa is very busy. But even Santa’s home and workshop were wrecked by the storm.
Toy drop off/shipping address: 487 E Tennessee St Suit 1 Tallahassee, FL 32301
Paypal for donations: www.salvagesanta.com
Venmo for donations: @matthewfarrar10 min
About Of Record | The latest in digital marketing & advertising
From the publisher's feed
Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.