Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of politics, and life lessons/stories.

00:03:00 How did Peter get his media start and where is he at now
00:11:50 Peter vs Traditional Media
00:21:30 The business of government and the Tallahassee Democrat
00:32:00 The creative side of political advertising
00:42:00 Competition and start up in politics
00:50:15 Benihana, value of a $20 bill, and tipping
01:14:00 Future of FL politics
01:26:30 American west and TV talk
01:45:40 Speaker Will Weatherford stops by Of Record
02:02:40 Final thoughts

What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads taking over your sports programming.


00:01:25 Instagram founders departing Facebook
00:05:55 Facebook data breach
00:12:20 Facebook reserve buy and Watch
00:22:02 Amazon highlighted ads and future of broadcast rights
00:30:10 Future episode topics

International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.

What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions.

00:00:55 Intro and Of Record update
00:01:32 Vertical video, IGTV vs Youtube, and the challenges of vertical
00:12:44 Panoply focusing on advertising and hosting
00:15:06 The future of podcast advertising
00:17:30 eMarketer updates their predictions on Amazon advertising
00:18:06 Matt takes us out and more info on current Of Record episodes

Matt and Joe sit down for this week's Digital Media Marketing and Social Media Marketing news update. This week Taylor Swift will become the biggest free agent in music history, Google is a no show on Capital Hill, and sports broadcast rights are in trouble.

Keith Hansen is the Founder of Seriously Strong Training and an accomplished personal trainer. Keith's unique model of personal training based gyms is growing rapidly and expanding into new cities. Matt and Joe dive with deep with Keith on building a personal fitness brand and becoming a fitness influence.

00:00:36 Keith Hansen and Seriously Strong Fitness
00:06:36 How Keith built Seriously Strong Fitness
00:08:56 Keith on moving to a new gym space/how to invest in your own success
00:20:48 Marketing budgets and new ideas
00:30:00 Understanding the customer
00:43:00 Consumer marketing view

Since the 1960s media technology has always frightened the general public. In 2018 the question is now, Are Facebook Ads Ruining America? Digital Advertising experts Matt and Joe sit down to address this question once and for all.

Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a second chance at life. Matt and Joe give Seth practical advice on setting up his own Serial-type podcast and starting to document instead of create.

00:01:09 Seth Miller and the Innocence Project of Florida
00:20:54 James Bane Story
00:26:15 Small dollar donors vs big dollar donors trends
00:33:56 Beginning of digital marketing analysis/tools to succeed
00:37:36 Document don't create
00:49:06 Diving into email marketing
01:00:50 3 Things Takeaway

This is the Podcast Of Record. Each week Matt and Joe will bring you one of two formats. The first Matt and Joe will recap the weekly changes in social and digital media and what it means for you and your business. The second format is an interview style where Of Record will sit down with a local Florida non-profit, business, or agency executive that has an interesting story to tell and what they should be doing in digital.