After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies.

Lavonia Sampson-Jones, Marketing Analyst for the City of Tallahassee.
Louis Holstein, Programs Director for the City of Mulberry.
Samantha Senger, Public Relations Specialist for the City of Cocoa.

Digital Ad Market Update: 11/21-11/29 2018

Last week in digital news:

Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like the beginning.

Netflix is coming...and the Game of OTT is being played. Dylan Byers does a fantastic job of comparing all of the OTT players to Houses in the addictive Game of Thrones and Matt and Joe expand on this idea. Check the article out here: https://www.nbcnews.com/news/all/streaming-wars-how-new-kingdoms-hollywood-are-battling-it-out-n929426

Matt shares an interesting Elton John story. Don't think this has to do with digital media? Wrong. This turns out to be a perfect example of the differences between platforms.

Digital Ad Market Update: 11/16-11/20 2018

This week in digital news:

It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday season.

Amazon can't escape Uncle Sam any longer. All in-app Amazon Fire Stick purchases will be hit with the 30% "Tech Tax"

Have you ever been targeted with a product so specific that you were wondering who the heck that company is? That was most likely a direct to consumer brand/product. Matt and Joe go deep on what they think is the golden age of direct to consumer marketing.

Digital Ad Market Update: 11/8-11/15 2018

This week in digital news:

The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet.


Facebook releases quarterly earning report, which prompts another installment of Buy-Sell-Hold. Matt is a BIG BUY and Joe is just a regular buy.

Also Matt loves shoes, so we had to talk about the Nike store that is opening up. The interesting thing: Nike taking everything they have learned from selling shoes online and putting it into a brick & mortar store.

It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing.

00:03:00 Polling in political races
00:19:46 Persuasion in digital adverting
00:26:48 Maslow's hierarchy of needs and marketing
00:31:40 Message discipline
00:36:59 When to ride the wave and when to make a wave
00:48:40 Conditioning in marketing
01:10:45 Have you thought about this?
01:32:12 Focus groups

Digital Ad Market Update: 10/26-11/01 2018

This week in digital news:

Big Tech drops their quarterly revenue reports, which prompts a interesting segment of Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their hold, or buy buy buy.

Are beating the OTT dead horse? We don't think so because Local TV is now entering the OTT battle.

Interesting Fact of the day: First year on record midterm advertising spend will exceed that of its the prior presidential election spend.
What is a video view? Matt and Joe tackle this ambiguous metric and try to clear the fog around WHAT IN THE HELL a video view is and how you should use them in your advertising.

Digital Ad Market Update: 10/19-10/25 2018

This week in digital news:

Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix.

What is OTT? Hint: It's what you are spending most of your free time on now. Listen in at 08:40 to find out what you should already know!

Tim Cook vs. Data Industrial Complex. Basically, Apple is mad and unveiling a new strategy against the encroaching deep learning AI tide.


Last, Targeting on digital is the differentiating factor between traditional media, but remember what we just said about the deep learning tide?

00:01:45 Netflix user growth
00:08:40 OTT overview
00:13:08 Walmart vs. OTT's
00:28:25 Tim Cook vs. Data Industrial Complex
00:36:38 Targeting on digital

Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated. Also Producer Kyle and Joe add extra diversity to the mix. Listen and gain insight in how these groups of consumers are being targeted and interesting consumer behaviors exhibited

00:01:00 ASL and most used platforms
00:10:00 Show me your feed - Sam (22 recently graduated)
00:14:33 Show me your feed - Shannon (21 full time college)
00:16:25 Show me your feed - Kyle (24 full time salary single)
00:28:35 Show me your feed - Rebecca (25 newlywed)
01:00:00 Show me your feed - Nipa (36 married w/ child)

Digital Ad Market Update: 10/11-10/18 2018.

This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client.

Could Amazon, a trillion dollar company, need the NFL? And what is the next category after Trillion????

Last, companies are starting to move in-house with content creation and looking to snatch up clients. What is the future of branded content?

What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the video ad market, Facebook Portal, and disaster communications.

00:01:24 Political advertising and spending
00:04:55 "Viral Videos Replacing Pricey Political Ads"
00:13:09 Longform vs shortform video
00:16:09 Future of screen time
00:29:07 Facebook Portal
00:33:28 Disaster communications