Digital Ad Market Update: 8/16 - 8/21 2019

Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital? This week's episode comes in under 30 mins!

Top Stories:
Twitter 6s video ad stock.
Pandora takes down podcast submission wall.
Spotify releases podcast metrics dashboard!
And Buzzfeed brings a new mood feed to gratify your current feelings.
Articles Mentioned:

Twitter: http://bit.ly/2KOiz8Z
Pandora: https://tcrn.ch/33UoeC0
Spotify: https://techcrunch.com/2019/08/13/spotifys-podcast-dashboard-comes-out-of-beta/?fbclid=IwAR0ZZpLZPA9IIrrpDIrS5FrbIEKvYsnSSiwMM11VVAxQzPSlyFk688d23Uk
Buzzfeed: https://tcrn.ch/2KOPuu2
Is It Digital: https://nyti.ms/30uuKx1
Joe's Rant: http://bit.ly/2ZsgwiW

Digital Ad Market Update: 8/7 - 8/15 2019

Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio!

Top Stories:
Video subscriptions are on the rise and when families can't afford to pay for all of them, what can you do? Give 'em a bundle!

Droga5's CEO says getting acquired by Accenture is a means for them to help fulfill their aspirations. What are those aspirations?

Disney has trouble winning over the next generation of kids with Star Wars. How do they get kids into "the force"?

Many direct to consumer brands are starting to mess with legacy ad platforms. Are true D2C brands coming to an end?

Articles Mentioned:
Youtube: http://bit.ly/2YP8Ec4
Facebook: https://engt.co/2TAtq9a
Droga5: http://bit.ly/304Zx3u
Disney: https://bloom.bg/2N4qTTC
D2C: http://bit.ly/31FNKsB

Digital Ad Market Update: 7/18 - 8/1 2019

Your co-hosts Matt and Joe give you the break down in 33 minutes or less.

Top Stories:
Q2 Earning Reports are in and all the big players are leaving it all on the court. Come hear our shop talk about the MVPs.

iHeartMedia's survey shows that podcasts are taking over in more ways than one.

Articles Mentioned:
Google: http://bit.ly/2YlCBQI
Facebook: https://tcrn.ch/318m6Em
Microsoft and LinkedIn: http://bit.ly/2KlT4KZ
Snapchat: https://cnb.cx/2KdhSpH
Twitter: https://tcrn.ch/334Q7qI
Amazon: http://bit.ly/2GTGrpB
Podcasts: http://bit.ly/2OA6BUx

D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants.

In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Life Athletic Company!

Nick shares the things he is most interested happening in the D2C brand space, then Matt and Joe rift on the those ideas.

Digital Ad Market Update: 7/12 - 7/17 2019

Matt and Joe bring you this week's digital marketing update in under 33 minutes!

Top Stories:
Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Can you guess which ones?

Facebook to create a content oversight board. Could they do more?

LinkedIn is getting closer to becoming the next Facebook. We tell you why.

Podcasts are slowly rising to be the next big ad space.

Articles Mentioned:
Facebook: https://tcrn.ch/2XMxvgb
LinkedIn: http://bit.ly/32AAIOG
Podcast News: http://bit.ly/32AAIOG

Digital Ad Market Update: 6/28 - 7/11 2019

Finally we have both our beloved co-hosts, Matt and Joe, back in the studio for this episode OF RECORD. This week's digital marketing update comes in under 35 minutes!

Top Stories:
Nostalgia is a powerful asset for companies to bank on. A prime example is Netflix's Stranger Things.

Lady Gaga recently launched her own beauty brand, as many other celebrities have done recently, but is choosing to sell it solely on Amazon.

Joe's Rant: Facebook and Google are bending the knee to big brands rather than their core advertisers, and in doing so may be shooting themselves in the foot.

Articles Mentioned:
Amazon: http://bit.ly/2XB9lA5
Lady Gaga: http://bit.ly/2Jy4Lh4

Digital Ad Market Update: 6/22 - 6/27 2019

Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!

ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th.

Top Stories:
A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media), made up of advertisers and social platforms.

LinkedIn seeks to boost engagement on their platform by rolling out a new algorithm to reduce viral content and boost niche content specifically to the interests of each user.

General Mills and other big brands are extending payment windows for RFPs. In other words, think twice before you consider that next big brand RFP.

Walmart puts more skin in the online delivery game in effort to rival Amazon, but still has some challenges ahead.

Article Mentioned:
Brand Safety Coalition: https://tcrn.ch/2ZJOM5Y
LinkedIn: http://bit.ly/2YfsAAz
General Mills: http://bit.ly/2Nq08uu
Walmart: http://bit.ly/2YeL7g7

Digital Ad Market Update: 6/14 - 6/21 2019

Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes!

Top Stories:
Facebook just unveiled their new cryptocurrency called Libra, and why it's not another Bitcoin.
Free Speech on the internet has both good and bad qualities to it but now some big companies like Unilever and Proctor & Gamble are pushing social platforms to enforce their own standards for efficacy. Every major group has their opinion on this issue, but hear us out!

Article Mentioned:
Facebook's Cryptocurrency: https://tcrn.ch/2FqfybO

Digital Ad Market Update: 6/6 - 6/13 2019

Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes!

Top Stories:
Mary Meeker releases her 300+ slide deck on internet usage statistics, and it has some interesting facts about podcasts, their market, and where they're heading.
Fortnite and Twitch and are growing beyond their namesakes and into social platforms.
The 2020 political ad spend projections are estimated to be around $10 Billion and what this means for new and legacy ad platforms. HINT... using only legacy platforms (i.e. radio, TV) isn't gonna cut it.

Articles Mentioned:
Mary Meeker's Report: http://bit.ly/2XbwfBR
Podcast Ad Spending: https://on.wsj.com/2XcvKro
Pandora Consulting Firm: http://bit.ly/2IHrLdc
Twitch: http://bit.ly/2RgTQM9
Political Ad Spending: https://on.wsj.com/2WHbEpL

Digital Ad Market Update: 5/29 - 6/5 2019

Joe and Matt bring you this week's digital marketing news in under 36 minutes.

Top Stories:
Whole bunch of Apple news from the Worldwide Developer's Conference. Spoiler Alert... DARK MODE is coming.
Northface and their ad agency forgot to read Wikipedia's terms and conditions.
New data on consumers average daily media consumption and what it means for marketers.

Articles mentioned:
Apple News: https://apple.co/2wB6xIa
Northface News: http://bit.ly/31aLrON
Media Consumption News: http://bit.ly/2HWiUFg