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Of Record | The latest in digital marketing & advertising
Of Record | The latest in digital marketing & advertising episodes
- Rihanna Halftime Show, Super Bowl Ads, and Unhinged ChatGPT | Weekly Digital Marketing Update 2/17Digital Ad Market Update: 2/11 - 2/17 2023
Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less.
Top Stories:
We break down Rihanna's halftime show that had many of us thinking the same thing. From here, we take a look at all the notable ads, and we give some tips on how to make an ad that gets remembered.
AI continues to be in the limelight, so we have some rapid-fire news to get you caught up. BuzzFeed is an AI Bull. ChatGPT gets weird. Fighter jets?
Articles Mentioned:
Best of Super Bowl Ads: http://bit.ly/3YR6zaB
ChatGPT Gets Too Real: http://bit.ly/3k1s5dg
Bing Subreddit: https://bit.ly/3YTmdBQ
BuzzFeed AI Quizzes: http://bit.ly/3S39ZnI
AI Flying Jets: http://bit.ly/3K7KiRc
Bing's Secret ChatGPT Rules: http://bit.ly/3Eewoce45 min - The AI-Filled Post-Grammys Pre-Super Bowl Episode | Weekly Digital Marketing update 2/10Digital Ad Market Update: 1/27 - 2/10 2023
Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.
Top Stories:
With all the news these days related to AI, we wanted to break down a few of the latest headlines.
We talk about the 2023 Grammys and how to make next year's event better. Hint... Hint... we're looking at you TikTok.
Rihanna is set to perform at the Apple Music Halftime Show at Super Bowl LVII, and we give our best guesses on who will join her on stage. Stick around for a marketer's pro tip on how to spend ad dollars during the Super Bowl.
Articles Mentioned:
Google's Text To Music AI: http://bit.ly/3RKGJCj
Google's ChatGPT Killer: https://cnet.co/3XixMkS
Microsoft's ChatGPT-Enabled Bing: http://bit.ly/3HRITey
Custom ChatGPT Chatbots: https://bit.ly/3IddF3e
Actors Voice Rights & AI: http://bit.ly/3HMGIcw
Super Bowl Second-Screen War: https://bit.ly/3xd3BRg
NFL Sponsorships Worth Billions: http://bit.ly/3xbCVAE44 min - Peak Podcast, Swipe Right Dilemma, and Live Nation in the Hot Seat | Weekly Digital Marketing Update 1/26Digital Ad Market Update: 1/6 - 1/26 2023
In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less.
Top Stories:
Apple VR is not making its debut any time soon.
Dating apps can get niche and some can charge you $720 a year. This is a segment you will want to swipe right on.
Google is calling in the big dogs to help defeat ChatGPT.
Is Bud Light ditching the standup routine? Stick until the end to hear our favorite beer.
Articles Mentioned:
Hinge Charges Extra: bit.ly/3XUcCKq
Apple AR/VR Delayed: bit.ly/406WvLE
Google Moving on AI: bit.ly/3XS7qGS
Live Nation Taylor Fiasco: bit.ly/3HwLH1R
Bud Light Ditches Strategy: bit.ly/3kwUiIP52 min - Hey ChatGPT, How Do You Manage the NFL and Southwest Airlines Crises? | Weekly Digital Marketing Update 1/5Digital Ad Market Update: 12/20 - 1/5 2023
Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less.
Top Stories:
We dive into the latest tragedy in the NFL, involving Damar Hamlin from the Buffalo Bills, and how they handled it.
Southwest Airlines canceled how many flight this holiday season? Tune in for the reason why.
ChatGPT is chipping away at Google's value, and it's not far from taking over many other jobs.
Articles Mentioned:
ChatGPT Growing Fast: https://bit.ly/3vF6uJQ54 min - BeReal Miss America, Do You Drink Mocktails? | Weekly Digital Marketing Update 12/19Digital Ad Market Update: 12/10 - 12/19 2022
Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
Get ready for the rebranding disaster of the year. We're looking at you, Miss America Pageant.
Can an alcoholic society function on a zero-proof beer agenda?
Hey Google, what social media sites are trending this year? Tune in for those numbers.
Articles Mentioned:
Zero-Proof: https://bit.ly/3jc6uOL46 min - Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9Digital Ad Market Update: 12/6 - 12/9 2022
Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less.
Top Stories:
Crocs are making a comeback and we have Zoomers to thank for it.
Apple Music is releasing a new feature called Sing.
We break down the best useless gifts of this holiday season and we give our opinion on what will actually be trendy. Tune in.
Articles Mentioned:
Gift Trends 2022: https://bit.ly/3UIhK2o
TikTok Made You Buy It: https://bit.ly/3Fa6XrU30 min - Usurped Christmas Queen, the Ticket Cartel, and AI Ancestry | Weekly Digital Marketing Update 12/5Digital Ad Market Update 11/24 - 12/5 2022
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less.
Top Stories:
BTS member V bests Mariah Carey in a Top Christmas song list.
Ticketmaster has been talked about a lot lately due to their monopolistic hold on the ticket industry, and we discuss how much further they could go before fans say no.
Frontier Airlines is going wild with its latest subscription ticket system, and we dive into what it is and whether it's worth it.
Christmas and spiders are not typically associated with each other, but the internet seems to think otherwise. We give our opinion.
Articles Mentioned:
Sports and Thanksgiving: https://bit.ly/3OZenCR
Michigan V Ohio Breaks FOX record: https://bit.ly/3XWJdQA
Frontier Goes Wild: https://bit.ly/3F6BMOl
AI Draws You From the Past: https://bit.ly/3Uwv1ef48 min - Holiday Sales Are Whelming & Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23Digital Ad Market Update: 11/18 - 11/23 2022
Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less.
Top Stories:
Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good luck finding a turkey!
Lowes has a plan for those missing their holiday flights this year at these 5 US cities. We tangent into the revival of the maximalist colorful holiday decor that might be trending again.
Is Amazon losing its luster? We break down what's happening on the platform and why it's turning into a third-rate flea market.
Articles Mentioned:
Holiday Shopping Trends: http://bit.ly/3tC04dx46 min - Amazon DROPS Packages Literally, Elon Twittering, and Ads of the FutureTok | Weekly Digital Marketing Update 11/17Digital Ad Market Update: 11/11 - 11/17 2022
Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.
Top Stories:
Elon Musk fans the Twitter flames while reviving the platform.
TikTok is dominating the ad game and we prophesy what the future ads will look like on this platform.
Amazon is doing some things right and some things wrong. Stay until the end to hear it all.
Articles Mentioned:
Amazon Box Drops: http://bit.ly/3OeG6yQ
TikTok Ad Giant: http://bit.ly/3ElBpz4
TikTok Shopping: http://bit.ly/3TBDSec
Amazon Ads Everywhere: http://bit.ly/3TGhXmc
Thursday Night Football Viewership: http://bit.ly/3hLngmY
Bezos Cuts Costs: http://bit.ly/3gcQdb643 min - Improving A Downsizing Big-Tech and the Brand Unloyal Generation | Weekly Digital Marketing Update 11/10Digital Ad Market Update: 11/5 - 11/10 2022
Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less.
Top Stories:
Elections are over... mostly. What does this mean for the digital ad space? Tune in for the breakdown.
Q4 has not been good on big tech. A lot of changes are happening across platforms. We have some ideas about where they can improve.
We have more news (and predictions) about Elon Musk's blue checkmark system.
Are you brand unloyal or an intergenerational product adopter? Let's discuss.
Articles Mentioned:
Meta Stock Slump: http://bit.ly/3G2tfOc
TikTok Misses Goals: http://bit.ly/3ThzUY5
Next on Netflix Watchlist: http://bit.ly/3teJSib
Twitter Identity Bid: http://bit.ly/3Tmq5YP
Zoom's New Side Products: http://bit.ly/3WLI0uN
P&G Doesn't Care About Inflation: http://bit.ly/3DTVmwD45 min
About Of Record | The latest in digital marketing & advertising
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Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.