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Of Record | The latest in digital marketing & advertising
Of Record | The latest in digital marketing & advertising episodes
- Top Gun Sinks Titanic & Streaming Giants Using Ads | Weekly Digital Marketing Update 7/15Digital Ad Market Update: 7/9 - 7/15 2022
Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.
Top Stories:
Molson Coors to rejoin Super Bowl Advertising.
Netflix and Disney dip their toes into streaming with ads.
Top Gun breaks records for Paramount Studios overtaking Titanic, but why? We have a theory...
Dallas Cowboys fumbled a partnership announcement and got mobbed. Tune in to find out why.
Articles Mentioned:
Netflix Ad Partner: https://bit.ly/3Pu2xQk
Top Gun Beats Titanic: https://bit.ly/3yIv79A35 min - Minors Bartending, TikTok Lawsuits, and Beyond | Weekly Digital Marketing Update 7/8Digital Ad Market Update: 6/31 - 7/8 2022
It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.
Top Stories:
Is TikTok entertainment or social media? Let's debate. After this, we dive into the lawsuit and other memetic trends that sparked the question.
How do you save Bed, Bath, and Beyond? Is it too late? We've got some ideas. Stick around to hear them all.
With the latest labor shortages, some states have got some creative workarounds to fix what's broken. How do you incentivize this young demographic? We're discussing it all.
Articles Mentioned:
Beyond Beds and Baths: https://bit.ly/3yNrz7d
Creative Labor Shortage: https://bit.ly/3Ipbnfz37 min - Roe Aftermath in the Digital Space | Weekly Digital Marketing Update 6/30Digital Ad Market Update: 6/24 - 6/30 2022
Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.
Top Stories:
iPhone turns 15 today. Join the discussion on how it has changed society... for better or worse.
Facebook copies another company's idea. This time it's Discord. Will their version be any better? Let's talk.
Roe being overturned will have some effects in the digital space. Stay till the end to see how.
Articles Mentioned:
iPhone's 15th B-Day: https://bit.ly/3AezcF1
Facebook Copies Discord: https://bit.ly/3ubheiG
Roe & Location Data: https://bit.ly/3xWF8Q4
Instagram Hides Abortion Content: https://bit.ly/3QX7se0
Facebook Censuring Abortion Content: https://bit.ly/3a054me42 min - Eel Pit Mayhem in Yellowstone | Weekly Digital Marketing Update 6/23Digital Ad Market Update: 6/16 - 6/23 2022
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
CBS' Yellowstone has huge viewership. How is it different from their other programming?
Eel pits are trending on TikTok... how did we get here? Tune in for the breakdown.
Elon Musk may turn Twitter into a "super app". What's a super app, you ask? Stick around until the end.
Articles Mentioned:
Yellowstone Record Viewership: https://bit.ly/3xPCknS
Musk Making Twitter Super: https://bit.ly/39OsQ4w38 min - Inside Outtakes and the Maximalist AI Awakening | Weekly Digital Marketing Update 6/15Digital Ad Market Update: 6/3 - 6/15 2022
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.
Top Stories:
Google's new AI LaMDA might be conscious. Is it time for robot rights? Let's discuss.
Bo Burnham released Inside Outtakes on YouTube, and we give you our take on why Bo is so popular among millennials and older Gen-Z.
The future is maximalist and we have some thoughts about why. Stick around until the end for the whole discussion.
Articles Mentioned:
LaMDA Not Awake: https://cnn.it/3xZL9wZ
Argument Against Woke LaMDA: https://bit.ly/3QkQaak
LaMDA's Supporter: https://bit.ly/3MPVeRg
Bo Burnham's Inside Outtakes: https://bit.ly/3mSz4D242 min - Love Death + TikTok | Weekly Digital Marketing Update 6/2Digital Ad Market Update: 5/25 - 6/2 2022
In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less.
Top Stories:
Netflix's 'Love Death + Robots' released volume 3, and they are testing out QR codes and NFTs this season. From here, we discuss some other industry segments where QR codes could play a huge role.
TikTok is taking over people's screen time, and we have some ideas why.
Pepsi might be done with the Super Bowl Halftime Show, and who will replace them is up for debate.
Remote work is becoming more popular, but one voice in big tech is saying no. Stick around until the end for the breakdown.
Articles Mentioned:
Facebook Users Down Bad: https://bit.ly/3mbw3gN
Pepsi HalfTime Step Down: https://bit.ly/3Q6ADLk
Remote Worker Warning: https://cnn.it/38W5Os451 min - Safely Dangerous Boomer Product Placement | Weekly Digital Marketing Update 5/24Digital Ad Market Update: 5/10 - 5/24 2022
In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less.
Top Stories:
Long-form versus short-form content, Baby Boomers versus Gen-Zers - whose watching what? Let's discuss.
Product placement is evolving, and it's turning green. Stick around to find out why.
Qatar Airways is making it easy to not look like a First Class noob.
New Orleans and Biloxi are infamous for different reasons - let us break it down for you.
TikTok is starting to use a new ad format - it just got easier for marketers. Listen to find out how.
Articles Mentioned:
Green Product Placement: https://bloom.bg/3LGB1N1
Qatar's QVerse: https://bit.ly/38KpEpO39 min - Marketing the Met Gala and Bad Pickup Lines | Weekly Digital Marketing Update 5/9Digital Ad Market Update: 4/21 - 5/9 2022
Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less
Top Stories:
The met gala happened. Who won? What does it mean in the world of marketing? Tune in.
You may have heard of FATMAN, but now it's MATMAN. Confused? Stick around.
Location data being sold from a gay dating app somehow breaks the internet, and our conversation turns to bad pickup lines we've received on dating apps.
Ulta's Kate Spade email blast with a dark double meaning turns into a discussion of some of our own professional mishaps.45 min - Get Your Sunday Ticket to the AI Generated Meta World, Boomer | Weekly Digital Marketing Update 4/20Digital Ad Market Update: 4/16 - 4/20 2022
We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less.
Of Record This Week:
More American are cutting the cord. OTT is the future, but who will be the dominant player? Let's discuss.
The AT&T Discovery WarnerMedia merger has us thinking what other streaming giants would do well together. Stick around to hear them all.
Sunday Ticket is going to the fruit company.
How did our prediction from last year do? Start at 8:57 https://www.spreaker.com/episode/46548574
Meta to charge an insane rate for virtual products. Are they trying to get steamrolled by open source developers? Stay tuned for our thoughts.
Microsoft might take the escapism out of their XBOX games. What does this mean for the future of gaming?
AI on course to steal our jobs and our voices - the future looks bright.
Articles Mentioned:
NFL Sunday Ticket: https://bit.ly/3jXn1mx
Meta Self Sabotage: https://bit.ly/37Azr17
XBOX In-Game Ads: https://bit.ly/3LgCF8V
DALL-E 2: https://bit.ly/3xHuFK637 min - A Musky Summer Data Broker Box Office | Weekly Digital Marketing Update 4/15Digital Ad Market Update: 4/2 - 4/15 2022
Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
John Oliver put pressure on congress about data privacy.
Elon Musk is making moves on Twitter and we have the breakdown.
Summer is coming in hot and we discuss some trends and entertainment to look forward to.
Articles Mentioned:
John Oliver Data Broker: https://bit.ly/3EgPpJV
Elon and Twitter: https://bit.ly/37NPxnXhttps://bit.ly/37NPxnX38 min
About Of Record | The latest in digital marketing & advertising
From the publisher's feed
Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google,…
LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.