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Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom
Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom episodes
- 136 Raise Your Design Rates (Without Losing Clients)
Raising your design rates isn’t just about earning more—it’s about reflecting your expertise and the transformation you bring to clients. In this episode, I share how to approach rate increases confidently, attract high-paying clients, and position yourself as a premium service without fear of losing clients. This is about aligning your fees with the value you bring.
You will learn:
- How to communicate your value beyond deliverables.
- Strategies for positioning yourself to attract premium clients.
- How to structure proposals with tiered pricing.
- Ways to handle rate objections confidently.
- Steps to gradually increase your rates over time.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
27 min - 135 How to Create a Strong Brand for Your Own Design Business
Branding isn’t just for your clients - it’s essential for your design business too.
Often, designers overlook their own brand, assuming their work will speak for itself. But a strong brand identity is what sets you apart, attracts clients, and establishes you as a serious professional. In this episode, I share everything you need to know about creating a powerful brand for your business.
You will learn:
- How to define your brand’s core values and mission.
- Steps to build a consistent visual identity that represents you.
- Tips for crafting brand messaging that aligns with your values.
- How to structure your portfolio to attract the right clients.
- Why consistency is crucial as your business grows.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
27 min - 134 Pricing Your Design Services Confidently - The Ultimate Guide
Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract. When I charge $25k for a branding project, I’m not just picking a number—I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth. In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.
You will learn:
- How to shift your mindset and embrace the value you bring to clients.
- The importance of setting a minimum base rate and how to calculate it.
- Strategies to adopt value-based pricing and charge for outcomes, not hours.
- Tips for presenting your prices confidently to clients, even during tough conversations.
- How to handle objections without feeling pressured to lower your rates.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
26 min - 133 How I Turned My Side Hustle into a Thriving Design Agency
When I charge $25k for a branding project, I’m not just picking a number - I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth.
Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract.
In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.
You will learn:
- How to shift your mindset and embrace the value you bring to clients.
- The importance of setting a minimum base rate and how to calculate it.
- Strategies to adopt value-based pricing and charge for outcomes, not hours.
- Tips for presenting your prices confidently to clients, even during tough conversations.
- How to handle objections without feeling pressured to lower your rates.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
26 min - 132 FREE Brand Guidelines for Brand Designers – Elevating Your Visual Identity Skills
If you think your job ends after you design the logo, you’re missing out on a huge opportunity. In this episode of The Profitable Graphic Designer Podcast, I’m sharing why brand guidelines are essential for brand designers who want to elevate their craft, charge higher rates, and secure more client referrals.
I’ll show you how these comprehensive brand books not only improve your design process but also set you apart as a designer who thinks strategically and long-term. Whether you’re new to brand design or have been doing this for years, this episode is all about becoming a designer who delivers real value and builds stronger client relationships.
You will learn:
- Why creating brand guidelines boosts your professionalism and helps you charge higher rates
- Key elements every brand designer should include in a brand book
- How guidelines ensure consistency and longevity for your client’s brand
- Tips for positioning brand guidelines as an essential service, not just an add-on
- Ways that working on guidelines can make you a better designer overall
Settle in, grab a pen, and get ready to take your design skills - and your business - to the next level.
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
21 min - 131 From Zero Leads to Fully Booked: My Client Magnet Method
Ever wondered why some designers seem to have clients flocking to them while others struggle to get a single inquiry? I’ve been there, staring at my inbox and waiting for leads that never came. That was until I discovered the power of my Client Magnet Method, which took me from zero leads to fully booked. In this episode, I’ll share the exact steps I used to attract clients without the constant hustle. You'll get an insider look at how SEO and blogging can bring clients to you on autopilot, why LinkedIn is more than just a place to post, and how networking events can lead to lasting connections.
You will learn:
- How to use SEO and blogging to attract high-quality leads even when you’re not actively marketing
- Ways to optimize your LinkedIn profile and build relationships with your target clients
- Tips on choosing the right networking events and how to follow up effectively
- The three strategies that work together to bring clients to you consistently
- Practical steps to implement the Client Magnet Method and transform your design business
Get comfortable, grab your favorite drink, and let’s get you fully booked with clients who can’t wait to work with you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
27 min - 130 Why Most Designers Struggle with Consistent Income (and How to Fix It)
Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, mastering lead generation, and diversifying your client base, you can transform your business into a consistent, thriving operation. Let’s break free from the feast and famine trap together.
You will learn:
- How to shift your mindset from freelancer to business owner for reliable income
- Effective lead generation techniques to ensure a steady stream of clients
- The importance of diversifying your client base to reduce financial risk
- Strategies to automate and streamline your sales process for growth
Pour yourself a coffee, grab a notebook, and get ready to change how you approach your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
24 min - 129 How I Doubled My Income by Saying No to Clients
Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In this episode, I share my journey of learning to say no and how it skyrocketed my business, giving me more freedom and better clients along the way.
You will learn:
- How to spot red flags and avoid clients who undervalue your expertise
- Why setting boundaries can boost both your income and your creative energy
- The long-term benefits of focusing on quality over quantity
- Real-life examples of how saying no can lead to high-paying projects
Settle in with your favorite drink, grab a pen, and get ready for this super valuable episode!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
28 min - 128 How to Position Your Design Business for Premium Clients
Ready to position your design business for premium clients and elevate your brand to the next level? I’m breaking down exactly how you can identify your ideal clients, stand out in a crowded market, charge what you’re truly worth, and build a portfolio that attracts the kind of high-paying clients you’ve been dreaming of. If you’ve been struggling to make the leap from just another designer to a sought-after creative partner, this episode is for you.
You’ll learn:
- How to pinpoint and connect with your ideal clients who are ready to invest in quality design.
- Strategies for crafting a unique value proposition that sets you apart from the competition.
- The key elements of a premium portfolio that showcases your best work and results.
- Pricing techniques that reflect the true value of your services and attract high-end clients.
- Ways to enhance the client experience, making your business the go-to choice for premium services.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
33 min - 127 Marketing Strategies for Freelance Designers with Kiri Mohan
If you’ve ever wondered how to take your design business
from freelance to something more sustainable, today’s episode is for you. I had a great conversation with Kiri Mohan, who helps women freelancers with corporate backgrounds grow their businesses and regain more time for themselves. We touched on everything from finding higher-paying clients to achieving a better work-life balance, and there are so many helpful takeaways. Whether you’re in the process of scaling or just looking for ways to refine your business, you’ll find some valuable insights here.You will learn:
- Key steps for transitioning from corporate life to a thriving freelance design business.
- How to attract high-paying clients and position yourself as a premium service provider.
- Strategies for setting and raising your rates confidently, without losing clients.
- Tips on maintaining work-life balance while scaling your design business.
- Mindset shifts that help freelancers break past income plateaus and avoid burnout.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Kiri:
Kiri Mohan helps women freelancers who have a background in the corporate world take their contractor business from surviving to thriving. Her Corporate2Contract Core and Collective programs guide women growing their freelance business to set them up for success, earn an income over six figures and get more time back in their day. Kiri knows that there is a way to have a career, a flexible schedule, and get paid what you deserve, and her framework teaches you to do that. When not working on her courses or leading women, she is podcasting (Freelance to Freedom Podcast) drinking tea and reading books.
Website: www.corporate2contract.com
Instagram: https://www.instagram.com/thekirimohan
LinkedIn: https://www.linkedin.com/in/kirimohan/
Money mapper - https://corporate2contract.thrivecart.com/money-mapper/
Podcast: https://podcasts.apple.com/us/podcast/her-balanced-hustle-scale-your-business-with-work-life/id1634211553
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
12-Week Business Program for Designers: https://aventiveacademy.com/profit
55 min
About Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom
From the publisher's feed
Off By 2 is a business podcast for ambitious founders who want to grow and build a brand people know, but feel overwhelmed by their to-do list, unsure what to focus on, or tired of their business taking up more of their life than they want.
Each episode helps you:
- make more money
- build a strong brand
- make better business decisions
- simplify your business
- get your time back
Expect conversations about business strategy, entrepreneurship, branding, AI, productivity, mindset, and growing a business without the hustle culture.
Hosted by entrepreneur and branding agency owner Kady Sandel
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