Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

Are you burnt out from trying to scale up your design business problems on your own? Craving an outside perspective to help you see if your ideas make sense? In this episode, Kady Sandel shares the story of when she joined a mastermind earlier in her brand design business, including the positive and negative aspects of it.

Learn about our upcoming High-Ticket Client Mastermind for creatives and how it can help you hit $10k months in your web design, graphic design, or brand design business. Prevent burnout and stop trying to do everything yourself – it’s time to accept help, make designer friends, and see real results in your design business! Visit aventiveacademy.com/mastermind for all the details.

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

If you need to feel motivated in your freelance design business again, this is the episode for you!

Guest expert Jeremy Mura joins Kady Sandel to break down the key mindset mistakes that are holding your creative business back. You’ll hear Jeremy’s tips on how to position your freelance business so you can attract more clients and opportunities – and leave an amazing impression on them when they arrive.

We also cover how to set your prices confidently, how a positive mindset will transform the way you interact with high-ticket clients, and how to create space for your dream projects by embracing an abundance mentality. Don’t miss this one!

About Jeremy Mura:

Jeremy Mura is an award-winning logo identity designer, YouTuber, and creator from Sydney, Australia. He has been in the design industry for 10 years working with brand names such as Disneyland Paris, Adobe Live, Macquarie Business School, American Express, and Telstra.

Jeremy has over 4M+ views on YouTube with over 500+ videos uploaded, has taught over 65k+ students on Skillshare, and has grown a following of 100k+ on Instagram. He has been featured on Adobe Live, LogoLounge Book 12, Skillshare, FrontRow Design Conference, and Creative Market. You can follow him on YouTube and Instagram, or get free his resources at JeremyMura.com

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

Have you ever craved the guidance of a mentor for your freelance design business, but you weren’t sure where to find one?

In today’s episode, Kady Sandel speaks with guest expert Prajin Shee about how to find the right mentor for your creative business – including where to find one, what qualities to look for in a mentor, and how exactly a mentor can help you grow your graphic design, brand design, or web design business.

Prajin shares how having a mentor helped him scale his company, plus the best way to set up your mentor relationship so you see real results in your business.

Join us and discover how to skip the years of trial and error by finding a mentor who can get you to the next level!

About Prajin Shee:

Prajin is the Co-founder of Gray Line Media, an agency that helps solopreneurs and small businesses create remarkable websites and relatable content.

He is passionate about giving time back to business owners/freelancers by helping them build out streamlined processes and automating redundant tasks so they can focus on the things that are important to them.

Prajin has been featured by Gartner where he discusses the importance of focusing on people, processes, and culture and shares his learnings through cofounding his own business.

Prajin's presentations are full of valuable content, sharing stories from his life and providing tips from the trenches to ensure small business owners/freelancers are geared for success

Learn more at www.graylinemedia.comand connect with Prajin on LinkedIn at @prajin-shee

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

In this episode, guest expert Faith Rodriguez joins Kady Sandel to share the details of how niching WAY down in your design business can help you attract higher-ticket graphic design, brand design, and web design clients.

You’ll hear Faith’s fascinating career journey from esthetician to marketing expert, and how she blends these passions together to help her specialized audience of beauty professionals.

We also cover how to find your creative niche, why it’s usually more obvious than you think, and how to make dream clients come to you by making a few key shifts in your marketing. Tune in!

About Faith Rodriguez:

As a small-town girl turned too city to go back, Faith enjoys the finer things in life like a cool-toned berry lipstick paired with a set of Forever 21 pumps that hurt after five minutes of standing.

Faith is a marketing strategist, beauty branding specialist, and website designer who started her career as a licensed esthetician and used it to gain her M.S. in Digital Marketing & Analytics. After completing her education, she started offering business services and products specifically designed for licensed beauty professionals.

Faith, now the founder of Faith Elizabeth Marketing, upholds the mission to help fellow beauty professionals become empowered entrepreneurs through growth strategies and marketing tactics.

Learn more at faithelizabethmarketing.com and follow her on Instagram @faithelizabeth.marketing

Want to land high-ticket design clients? Then stop calling yourself a graphic designer :)

In today’s controversial episode, we talk about how to describe your graphic design, brand design, or web design business in a catchy way that stands out and makes clients & networking partners remember you.

Kady Sandel breaks down the reality of what non-designers picture when they hear the word “graphic designer,” and why you don’t want to be lumped in with that crowd! Learn a simple & fun way to describe your business differently, plus one mindset shift that will help you make more money and step into your power as an entrepreneur.

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

Have you ever had an amazing client show up in your inbox… and maybe you even had calls with them, or they put down a deposit… then, they disappeared?!

In this episode, Kady Sandel talks about what to do when a freelance graphic, brand, or web design client ghosts you. Learn the top reasons why clients ghost designers, how you can prevent this from happening, and how to protect yourself when it does.

You will walk away with both mindset tips and clear-cut strategies to handle ghosting – and you’ll know how to attract better, more professional clients in the future.

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

In this episode, Kady Sandel shows you what to do during client lulls and dry spells in your freelance graphic design, brand design, or web design business.

Freelancers often fear those time periods between clients, but if you’re strategic, they offer the perfect opportunity to improve your design business, fine-tune your messaging, grow your network, and get your next five-figure client!

Learn what to focus on if you don’t have freelance clients at the moment, including the top action steps to get you the best ROI.

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

Have you ever tried so hard to seem “professional” for your freelance clients that you no longer felt like yourself? Is your content feeling stagnant and boring?

In today’s episode, brand strategist & guest expert Destiny Washington sits down with Kady for an incredible conversation about how to let your authentic voice & personality shine through in your freelance design business!

Learn how to make more money by bringing your whole self to your design projects, and our top tips to build trust with your audience by embracing (and sharing!) your values & personality quirks.

By the end of this episode, you will feel inspired by your freelance business again and have actionable next steps to attract more clients by being yourself.

About Destiny Washington:

Destiny Washington is the founder and brand strategist of Laurice Creative. She specializes in building authentic mission-focused brands for arts non-profits.

Learn more at www.laurice.studio and follow Destiny on Instagram at @lauricecreative

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

Want to crack the code of charging more while working less in your design business? This is the episode for you!

Kady Sandel shows you how to explain your value to clients (and add the services they really want!) so you can charge more than other freelance graphic, brand, and web designers. 

You will hear the story of her first $9,000 month as a freelance graphic designer – and why that month wasn’t as good as it sounds. Learn the #1 mindset shift that will help you position in the value of your services, plus practical tips on what services to add to your business to get your dream clients to a yes.

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

If your freelance design clients constantly want tweaks and revisions to your projects… you can learn how to limit revisions effectively & spend less time on them in this episode!

Kady Sandel shares honest business advice around how you can massively reduce revision requests in your graphic, brand, or web design business. Learn how to set up your contracts, create boundaries with your clients, and structure your projects from the very beginning so clients see you as an expert (and stop asking for changes).

Kady also discusses the process her branding agency implemented that brought revision requests down to almost zero!

Resources:

Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!

Connect with us on Instagram @aventiveacademy

Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com