In this week's episode of Off Panel, Andrea Demonakos joins the podcast to talk about the world of merchandising and White Squirrel, her company that's designed to help artists sell their products online. Demonakos discusses Toronto's part in her comic background, her varying roles in the comics and how they helped her better understand that world, running Vancouver Comic Arts Festival, the origins of White Squirrel, the evolution of cons, what merchandising does for creators, managing Kickstarters, where White Squirrel is headed, the future of merchandising, and more.