In this week's episode of Off Panel, comics marketer David Hyde from Superfan Promotions joins the show. Hyde discusses his background with comics, the things that make us love them, what he learned from working in book stores and at book publishers, the learning curve of promoting comics, his time at DC, the New 52 experience, why he decided to start Superfan promotions (which arrives at 29:50 and begins the marketing talk), paying attention to marketing outside of comics, connecting viewers of comics media to the comics themselves, the important parts of comics marketing, the news cycle, whether the old standards of comics marketing still work, the comics marketing playbook, what can be learned from House of X and Powers of X, whether comics marketing is limited by the distribution model, and more.