Writer Alex Segura joins the show to talk about his busy dance card and about how his different roles and mediums interact. Segura discusses his marketing brain, handling promotion, trend chasing, deciding on projects, prioritizing mediums, the origins of The Question: All Along the Watchtower, its cast, Renee Montoya's appeal, the core murder mystery, minis vs. ongoings, how Alter Ego came together, the power of IP, being character centric, advice for aspiring novelists, what Zestworld was, how he's managing the current environment, and more.