Writer Joshua Williamson (The Flash, Nailbiter, Birthright) comes back to the show for a special episode, as he walks listeners through the experience of developing, announcing, launching, promoting and maintaining a comic. They talk about the genesis of his upcoming book Vertigo book Frostbite with Jason Shawn Alexander, how it ended up at Vertigo, how he and his collaborators like artist Jason Shawn Alexander and letterer Steve Wands work together, Wands' contributions to The Flash and Frostbite, how the process differs between creator-owned and for-hire work, how much promotion factors in between rolling out in Previews and FOC, retailer outreach, what the week of The Flash launching was like, keeping momentum rolling in a series after launch, and more.