The conversation covers the journey of Chad Huss, founder of fermentedcuriosities.com, from healthcare to the beverage industry. It explores his transition, challenges in sales and distribution, competing with larger brands, and market strategies and insights. Additionally, it delves into the concept of fermentation beyond beer, showcasing a diverse range of fermented products. The conversation covers unexpected sales in coffee shops, the importance of recipe ideas for on-premise sales, and the challenge of balancing content creation and a side hustle. Chad shares insights on the success of wine sales in small cafes, the value of providing recipe ideas to customers, and the need to manage time effectively when juggling multiple projects.

Takeaways

• Fermentation Beyond Beer
• Transition from Healthcare to Beverage Industry Unexpected sales in coffee shops
• Recipe ideas for on-premise sales
• Balancing content creation and side hustle

Chapters

• 00:00 Introduction to Fermentedcuriosities.com
• 08:01 Entry into Beverage Industry
• 17:26 Competing with Larger Brands
• 24:24 Unexpected Sales in Coffee Shops
• 32:59 Balancing Content Creation and Side Hustle

🎙️ Connect with Crystal Petroski:
https://www.linkedin.com/in/crystalpetroski/

🚀 Explore Skill Resy:
https://skillresy.com

💼 Build Your Personal Brand:
https://BEVedu.co
https://BEVedu.co/brandbuilders

In this episode of Off Route, I sit down with Crystal Petroski, founder of Skill Resy, to talk about AI, hiring, ATS systems, resume customization, interview preparation, LinkedIn networking, and what it really takes to stand out in today's job market. We also discuss the role AI should play in career development, why confidence matters as much as skill, and how professionals can use technology without losing the human touch. Based on the conversation, Crystal explains how Skill Resy helps candidates customize resumes, prepare for interviews, and improve their chances of landing dream roles while helping employers make smarter hiring decisions.

⏱️ CHAPTERS

00:00-01:13 — Introduction to Crystal Petroski & Skill Resy
01:14-03:11 — What Skill Resy does for job seekers and employers
03:12-05:16 — Why every resume should be customized
05:17-06:03 — The difference between Skill Resy and ChatGPT
06:04-09:00 — Building resumes around value, achievements, and KPIs
09:01-11:01 — ATS systems and why recruiters move so fast
11:02-13:26 — AI vs. human creativity and judgment
13:27-15:51 — Why ChatGPT can create resume problems
15:52-17:18 — References, credibility, and proving your accomplishments
17:19-20:44 — Skill Resy success stories and interview confidence
20:45-22:44 — Interview preparation and practicing with AI
22:45-24:37 — College degrees vs. experience and networking
24:38-26:10 — Why LinkedIn matters more than ever
26:11-28:58 — Building a professional network early
28:59-33:21 — Personal branding, content creation, and standing out
33:22-35:12 — Crystal's biggest takeaway for job seekers
35:13-37:42 — AI adoption, resistance, and the future of work
37:43-39:45 — Where to find Crystal and Skill Resy
39:46-40:19 — Final advice for anyone feeling discouraged

💬 What's your biggest challenge right now: finding interviews, building your resume, or standing out online?

🔔 Subscribe for more conversations on career growth, personal branding, sales, leadership, and becoming an elite professional.

🎥 Follow Steven Harris “That Walmart Guy”
https://www.linkedin.com/in/steven-harris-that-walmart-guy/

💼 Build your personal brand:
https://BEVedu.co
https://BEVedu.co/brandbuilders

In this episode of Off Route, I sit down with Steven Harris — better known online as “That Walmart Guy” — to talk about retail leadership, Walmart culture, building a personal brand inside a massive company, content creation, customer service, and how social media can open unexpected doors.

We also talk about:
• Building a brand within a brand
• Walmart Plus + social champion roles
• Leadership on the front end
• Retail culture and customer psychology
• Using LinkedIn to create opportunities
• Why authenticity matters online
• And how consistency builds credibility over time

⏱️ Chapters

00:00-01:10 — Intro + meeting “That Walmart Guy”
01:11-03:15 — Steven’s role inside Walmart
03:16-05:30 — Walmart Plus + social champion explained
05:31-08:15 — Building a personal brand inside a corporation
08:16-11:00 — Customer service + retail leadership
11:01-14:20 — Content creation and social media growth
14:21-18:00 — Authenticity online + building trust
18:01-22:30 — Walmart culture + employee engagement
22:31-27:10 — Leadership lessons from retail
27:11-31:45 — Networking through LinkedIn
31:46-36:00 — Opportunities created through content
36:01-40:20 — Advice for people starting their brand
40:21-45:44 — Final thoughts + consistency wins

💬 If there was something we should expand on, drop it in the comments.

🔔 Subscribe for more Off Route interviews, retail insights, beverage industry conversations, and personal brand strategy.

🎥 Follow Bri on TikTok:
https://www.tiktok.com/@bribuilds456?lang=en

💼 Build your personal brand:
https://BEVedu.co
https://BEVedu.co/brandbuilders

Most people aren’t losing jobs because they lack talent… they’re losing because they don’t know how to package themselves.

In this first interview-style episode of Off Route, I sit down with Bri — former tech recruiter turned content creator — to break down resumes, interviews, ATS systems, personal branding, confidence, content creation, and how to actually stand out online and in the corporate world.

We get into:
• The “6 second resume scan”
• Why bullet points matter
• ATS systems explained simply
• Interview confidence + controlling conversations
• The 3 P’s method for interviews
• Building a brand within a brand
• Why most people overcomplicate personal branding
• And how creating content helped both of us discover our niche

⏱️ Chapters

00:00-02:10 — Intro + meeting Bri
02:11-05:20 — Resume bullet points + standing out
05:21-07:35 — The 6 second resume scan
07:36-09:15 — Employment gaps explained
09:16-12:25 — Interview prep + avoiding rambling
12:26-15:35 — STAR method vs the 3 P’s
15:36-18:15 — Empathy, personality, and archetypes
18:16-21:30 — Self discovery + aligning your career
21:31-24:05 — Building a niche online
24:06-28:30 — ATS systems explained simply
28:31-31:55 — Tailoring resumes + career pivots
31:56-35:20 — Cover letters + personal branding
35:21-39:00 — Confidence, content, and interview prep
39:01-42:40 — Finding your niche through content
42:41-45:20 — Why most people overcomplicate branding
45:21-47:01 — Final thoughts + getting started