In 1923 when Oregon’s KGW Radio launched the world’s first radio variety show, it became almost a nationwide sensation within just a few months. At its peak, it had listeners in all but four U.S. states along with the territories of Alaska and Hawaii, as well as most of Canada and Mexico. All three of the U.S. Presidents who served in office during its run — Warren Harding, Calvin Coolidge, and Herbert Hoover — were at least occasional listeners.
The show was called The Hoot Owls, and it may actually have been the single most influential radio program of all time. It showed the industry the possibilities of a semi-scripted radio variety show, and it launched the career of Mel Blanc, the voice of most of the Looney Tunes characters.
And yet because early radio wasn’t able to be recorded, all we have left of The Hoot Owls today is a handful of scripts and a songbook. (Portland, Multnomah County; 1920s, 1930s) (For text and pictures, see https://offbeatoregon.com/24-06.kgw-order-of-hoot-owls-on-the-air-649.html)