Offcuts

Topics we explore:  ~ Disrupting a 300 yr old industry ~ The importance of IRL retail ~ Accidentally becoming a tech business ~ Avoiding Facebook ~ Navigating the current macro climate ~ Finding mentors and not sweating the small stuff

I chat with Chaz Olajide, founder of Sir Dogwood - a curated online marketplace and inclusive community for swank pups and their sartorially-minded pet parents. We explore how to build a community, balancing acquisition and retention, using SMS effectively, key learnings from the pandemic and her favourite animal Instagram accounts.

I chat with Josh Enzer, co-founder of Swell and VP of Strategy Yotpo. We discuss why pivoting from a Bitcoin tech start-up in 2015 was a good idea, the advantages of a business/tech co-founder combo, the pros and cons of getting acquired three years into your journey, community building from a non-brand perspective and what companies Josh would invest in right now.

I chat with Sarah Arts, Head of Marketing and Communications at Asket. We discuss why we should strive for the pursuit of less, the advantages of strategic naivety, bucking the BFCM trend by closing down your stores, the challenges of re-commerce, the pros and cons of working with content creators and becoming the David Attenborough of the apparel industry.

I chat with Kelsey Moreira, Founder & Fearless Leader of Doughp. We discuss how getting sober led to the creation of Doughp, where we are in terms of de-stigmatising addiction recovery, why not starting a canned mocktail company was a good idea, how the pandemic brought about a successful pivot, the advantages of having real SMS conversations with your customers and what it's like to be a Shark Tank contestant.

I chat with Fanny Damiette, CMO at Girlfriend Collective. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.

I chat with Hannah Samano, Founder & CEO of Unfabled. We discuss why it's important to re-write the period care story, the evolution of personalisation to meet the demands of consumer lifestyles, whether community building is part of the new D2C playbook, why being impact-led helps with customer advocacy and our favourite Tony's Chocolonely flavours.

I chat with Aman Advani, co-founder & CEO of Ministry of Supply. We discuss why it's important to know the industry you're disrupting, the art of balancing form and function, how they created the workliesure category nine years before it existed and why giving your personal phone number to customers is a great idea

I chat with Matt Bland, co-founder of Ragged Edge.

We discuss how a childhood dream led to the creation of Ragged Edge, moving from agency adolescence to agency adulthood, the advantages of finding a niche, the keys to a successful business partner relationship and how they solved their own brand problem.

I chat with Liz Whitney, agency world master and founder of Cove.

We reflect on the challenges modern agencies face, why coaching helps you become a better consultant, the importance of enjoying the journey, creating employee personas to help navigate the new hybrid working environment and what the ideal agency model looks like.