Office Talk UK, Marketing for Architecture

Office S&M


Listen Later

Hugh McEwen and Catrina Stewart are the directors of Office S&M, a London-based practice known for their inventive and experimental approach to materials and colour.


In this episode, Hugh, Catrina and Dave discussed:

  • Their commitment to have a 50/50 split between private and public work, and how this declaration helps them differentiate themselves from other similarly sized practices.
  • How having a diverse range of non-architectural collaborators on your team when pitching for public projects, such as a chef or photographer from the local community, can help to demonstrate that you understand the client, the brief and the local context.
  • How playfulness and use of colour isn’t just a stylistic aesthetic in their work, but something deeply embedded in the early stages of their design process as a way to increase client and community engagement. 

If you'd like to learn more about their studio, you can visit officesandm.com or follow them on Instagram at @officesandm.


Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.


Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

...more
View all episodesView all episodes
Download on the App Store

Office Talk UK, Marketing for ArchitectureBy Office D.SHARP


More shows like Office Talk UK, Marketing for Architecture

View all
In Our Time by BBC Radio 4

In Our Time

5,421 Listeners

Football Weekly by The Guardian

Football Weekly

2,484 Listeners

THE ADAM BUXTON PODCAST by ADAM BUXTON

THE ADAM BUXTON PODCAST

1,197 Listeners

About Buildings + Cities by Luke Jones & George Gingell Discuss Architecture, History and Culture

About Buildings + Cities

269 Listeners

Office Talk Australia, Marketing for Architecture by Office D.SHARP

Office Talk Australia, Marketing for Architecture

6 Listeners

Scaffold by The Architecture Foundation

Scaffold

35 Listeners

ABC News Daily by ABC

ABC News Daily

130 Listeners

Today in Focus by The Guardian

Today in Focus

961 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

414 Listeners

In Detail by Kate FitzGerald + Warwick Mihaly + Mick Moloney

In Detail

1 Listeners

The Rest Is History by Goalhanger

The Rest Is History

13,048 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,027 Listeners

The News Agents by Global

The News Agents

909 Listeners

The Rest Is Politics: Leading by Goalhanger

The Rest Is Politics: Leading

809 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

896 Listeners