In agriculture when we hear the word pivot we usually think of 120-400 acres of irrigated ground.  An automated sprinkler system that is self-driven, applying a precise amount of water to a crop or pasture.

If you are a small business owner that services agriculture you need to know about another pivot.  This is the catch phrase used by so many in the business “start up” community.  To “pivot” means to change direction in your business to adapt to changing market conditions, new technology or new information and ideas that you can only obtain after you have started your business and got in the game.

Those of us in agriculture are pretty practical people.  Most business information is written for those who work in the city, work online and don’t get their hands dirty.  The truth is farmers and those who serve farmers have been “pivoting” for years.  We just called it “common sense”.  When things changed it was pretty apparent that we needed to change with them.