In this enlightening episode of “Ok, Now You Know,” host Joe Garner takes us on a riveting journey through the history of sneakers, tracing their evolution from practical rubber-soled shoes to contemporary cultural icons. Discover how sneakers transitioned from utility footwear to fashion staples, influencing culture, technology, and economy along the way.
Joe begins by explaining the origins of rubber used in sneakers, highlighting Charles Goodyear’s vulcanization process in 1839. This crucial development paved the way for the creation of the first rubber-soled shoes known as plimsolls. Fast forward to 1917, Joe discusses the introduction of the Converse All Star, the first mass-produced basketball shoe, and the coining of the term “sneakers.”
Throughout the 20th century, brands like Adidas and Puma revolutionized sneaker design, pushing them further into the realms of leisure and lifestyle. By the 1970s and 80s, sneakers became symbols of emerging youth cultures, particularly in hip hop and skateboarding, with iconic releases like Nike’s Air Jordan line. Joe vividly narrates how sneakers have become emblems of personal expression, technological advancement, and cultural shifts in today’s world.
Helpful Links:
- Charles Goodyear
- Converse
- Nike’s Air Jordan
- Adidas company history
- Puma company history