With Tokyo Olympics coverage nearing its halfway point, average nightly viewership through Tuesday, July 27 was down 42% from the 2016 Summer Games across all of NBC's outlets. Jason, Barr, and Lynch discuss the impetus behind declining viewership. Plus, a pay-per-view model for major sporting events like the Superbowl... Barr is HOT about this one. He's is not having it, but Lynch and Jason can see some upside. All that and more on this Monday edition of Bloomberg Business of Sports.

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