On Message

On Message

By Mobile Ecosystem ForumTechnology
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On Message episodes

  • Location, Litigation & the Mobile Map: Why Geodata Is Under Fire

    Instagram’s new location-sharing feature sparks backlash from U.S. Attorneys General. We explore why mobile geolocation is becoming a global flashpoint—and what it means for platforms, carriers, and regulators. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Fastweb + Vodafone: Can Consolidation Cure Telecom’s Price War?

    Fastweb and Vodafone’s merger shows early signs of stabilizing Italy’s telecom market. We explore whether consolidation can shift the industry from price battles to sustainable growth and digital innovation. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • Snap’s Balancing Act: Growth, Losses & the Bet on AI

    Snap Inc. reports Q2 growth in users and revenue, but rising costs and weak monetization challenge profitability. We explore Snap’s strategic pivot to AI, AR, and the future of mobile platforms. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • Personalisation: AI, Trust & the Mobile Imperative

    A Meta and Deloitte report explores how personalisation is reshaping mobile services—driven by data, AI, and trust. Learn why responsible strategies are essential for engagement, compliance, and innovation across the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • ComReg SMS Sender ID Registry: Early Challenges in the Fight Against SMS Fraud

    MEF CEO Dario Betti discusses the launch of Ireland’s ComReg SMS Sender ID Registry, highlighting initial teething problems as legitimate messages are mislabelled as scams. The experience underscores the complexity of balancing security and reliable communication. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Mobile Security Alert: New Android Fraud Operations Uncovered

    MEF CEO Dario Betti discusses the latest wave of Android fraud operations, highlighting new threats to mobile users and the urgent need for industry-wide vigilance, education, and collaboration to protect the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min

About On Message

From the publisher's feed

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions.