On Message

On Message

By Mobile Ecosystem ForumTechnology
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On Message episodes

  • Ireland Delays SMS Sender ID Blocking: What It Means for Businesses and Consumers

    Ireland’s telecom regulator ComReg has postponed the next phase of its SMS Sender ID Registry rollout, citing technical issues among some providers. Originally due to block unregistered IDs from October 3, the system will now continue showing “Likely Scam” warnings until integration problems are resolved. In this episode of On Message, we explore what the delay means for businesses, consumers, and fraud prevention. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • Generative AI Search: Slow Change, Big Implications

    Ofcom’s new study reveals how UK users are adapting to generative AI in search. Google still dominates for “high‑stakes” queries, but AI chatbots and AI summaries are shifting habits — and quietly eroding the old click‑through economy. In this episode of On Message, we look at what the findings mean for mobile, media, and trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    6 min
  • How People Use ChatGPT: OpenAI’s First User Study

    On September 15, 2025, OpenAI released its first deep-dive into ChatGPT adoption. From classrooms to codebases, the study confirms that generative AI isn’t a lifestyle fad — it’s becoming a workplace companion. In this episode of ON MESSAGE, we unpack the key findings and what they mean for the mobile and digital ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • X’s Finances Wobble: What Q2 2025 Reveals About the Mobile Ad Economy

    X, formerly Twitter, reported $707 million in Q2 revenue — down from last quarter and propped up by internal payments from xAI. With users slipping below 215M daily and advertisers retreating, is X still an ad platform, or simply a data pipeline for AI? On Message explores what this shift means for mobile and digital players. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Flipkart’s Supermoney: A Rising Challenger in India’s Fintech Race

    Flipkart’s financial services arm, Supermoney, has surged into India’s top five UPI apps in under a year, logging over 250 million transactions per month and disbursing $700 million in loans. Backed by a fresh $30 million injection, is Supermoney just another fintech — or the start of India’s next big “super app” story? On Message breaks it down. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • Trends in Meta’s Content Moderation 2017–2025: Spam, Fake Accounts, and the Battle for Trust

    Meta’s Q2 2025 Community Standards Enforcement Report paints a clear picture: moderation is less about headline issues like hate speech and more about the relentless task of combating spam and fake accounts. In this episode of On Message, we look at how eight years of data reveal the scale of the problem, and what it means for the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • Threads Becomes a Messaging App: Connection or Chaos?

    Meta’s Threads, originally pitched as a text-first social feed, is now testing direct messaging for all users. Could this pivot make Threads a serious player in the private‑first era of social media — or will it drown in spam, clutter, and chaos? On Message breaks down the opportunity, the risk, and the bigger picture. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • AI Companions and Child Safety: What the FTC’s 2025 Action Means

    In September 2025, the U.S. Federal Trade Commission launched an inquiry into AI-powered companion chatbots — tools promoted as friends, mentors, or confidants. The concern: their potential impact on children and teens who trust these human-like systems. In this episode of Perspectives, MEF explores what the FTC’s inquiry means for safety, monetization, and the wider mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min

About On Message

From the publisher's feed

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions.