On Message

MEF CEO Dario Betti discusses the EU’s legal action against X (formerly Twitter), marking a pivotal test for the Digital Services Act. The outcome could shape the future of online content moderation and platform accountability in Europe. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Sinch’s 20% share surge, driven by robust margins, an EBITDA beat, and accelerating AI innovation. Sinch’s performance highlights the growing importance of AI and efficiency in the messaging ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Italy’s new Agcom regulation, which introduces stricter controls on telemarketing and caller ID spoofing. This move is part of a wider set of actions across many regulator to increase consumer protection and trusted communications across Europe. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Jack Dorsey’s launch of BitChat, an offline-first messaging app. BitChat’s peer-to-peer, decentralized approach could reshape how we think about privacy, resilience, and the future of mobile messaging. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti explores Spain’s 17% surge in A2P SMS traffic and diverging trends across Europe. Despite digital shifts, A2P SMS remains a trusted, high-volume channel for enterprise and institutional communication in many markets. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti explores the World Bank’s Global Findex 2025, highlighting mobile money’s expanding role in financial inclusion. While progress is remarkable, persistent gaps and new responsibilities remain for the mobile ecosystem and policymakers. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses RCS Universal Profile 3.1, a major leap towards OTT parity. This update brings high-quality voice, improved connectivity, and robust anti-spam and file transfer security. It's a critical step for RCS to become a secure, scalable, and business-ready messaging platform, enhancing trust and user. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Reviewing Meta's controversial decision to introduce ads in WhatsApp Status. Explore the financial optimism, user backlash, and regulatory concerns surrounding this major monetization shift. Discover what WhatsApp's move means for the future of A2P messaging, privacy, and the broader mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

CMOs massive investments in Generative AI are reshaping the A2P messaging landscape. Discover how GenAI is boosting rich channels like WhatsApp Business and RCS, creating new opportunities for personalized content and automated customer engagement, while also considering the evolving role of traditional SMS. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

In this episode of ON MESSAGE, Dario Betti dives into Apple's groundbreaking decision to open its App Store to competitors in the EU. Announced on June 26, 2025, this move—driven by the Digital Markets Act—allows third-party app stores and alternative payment systems on iOS. Discover what these changes mean for developers, payment providers, and consumers, and explore the far-reaching implications for competition, innovation, and security across the global mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.