People, in general, don't like to change especially when they have no say, no understanding and no way to provide input or feedback on how it affects them. In business change is frequent and without widespread employee acceptance and help from your employees to implement change, you will either have an uphill battle or the changes you need or want won't be implemented. This podcast reveals the principles of change management and steps to implement changes for better success.

Points to help you communicate your message so your audience remembers what you said.

Marketing planning is important but sometimes you will need to go on a project or marketing journey and make the map as you go and that is okay. Not ideal but okay and necessary. If you find you are in this situation, start by thinking of similar projects and what has worked or not worked in the past. Keep your eyes, ears and mind clear and fresh for those decisions that can not be anticipated. And record along the way the journey so you can draw the map and have for future reference.

Keeping up with marketing deadlines and schedules can be stressful for eveyone and last minute scheduling deadlines and surprises are not my idea of a good surprise. Take the time to do a little preplanning with an easy to setup marketing calendar and be ready for the challenges of scheduling marketing activities.

Using jargon, buzzwords, idioms or terminology associated with marketing can sometimes leave your audience confused. If the audience doesn't understand what you are presenting they could outright reject your ideas or put barriers in place that derails the project or idea.

Businesses can and should build strong customer communities. Give your customers a purpose for choosing your company to work with and buy from, a sense of belonging and being heard all which leads to building a stronger brand.

Psychologists find that when we admit we were wrong, it doesn’t make us look less competent but it rather displays honesty and a willingness to learn. Is your organization creating a culture of learning and working on become better by challenging and trying new processes or systems.? In this podcast, I cover ways to become a learning, more successful organization.

In this podcast, I cover ways to make impactful changes by working within your teams as an effective leader who incorporates others opinions and uses listening and question asking skills to develop implementable solutions. Psychologists find that admitting, as leaders, we are wrong doesn't make us look weak or less competent. It shows we are being honest and willing to learn and change processes for the betterment of the organization and not to enhance our personal self worth.

Listen to this podcast IF you are interested in working on your rethinking skills. I discuss the top 9 points that help individuals incorporate the habit of thinking again. This topic includes 3 top categories including developing the rethinking habit, calibrating your confidence level and inviting others to thoughtfully question your ideas.

Being focused on the customer means more than just providing good customer service. A customer focused company creates a culture so that every strategic business decision is based on the needs and wants of the customer. In this podcast, we cover ways to start or refine your customer focused mission for better customer retention and loyalty.