If you had a clock that was running backwards, it would be easy to see that a change was necessary. However as leaders, we often need to make changes to systems, processes, procedures and change can be difficult. In this podcast, I discuss 10 reasons that change is resisted and how leaders can understand and work around the resistance to change.

Interruptions are a part of life. In this podcast, I discuss ways to handle interruptions appropriately and also how to minimize interruptions.

To build and keep your audience, your company needs a solid content marketing program. Use this opportunity to provide free,valuable content that your audience wants and looks forward to seeing and reading as well as supports your business. A content “treat”.

Using questions, whether expressed verbally or just in our own heads, are a way to open up the possibilities of change for the better.   Listen to this podcast to review how, when and where to ask questions and to be open minded to new options and ideas.

If life, developing a company and carrying out ideas would be easy, everyone would be doing it. But life is not nor is building a business easy. There are days that things go smoothly, and ideas get shared, and everyone is supportive but then other days when hitting a wall is just part of the process. Take heart and realize that the easy days are great, and the hard days are character building.

An effective vision and mission statement define your company goals. It states clearly and concisely your purpose. It should be memorable while calling out the best of the company. Get the point, make it memorable and be sure to state what is uniquely your purpose.An effective vision and mission statement define your company goals. It states clearly and concisely your purpose. It should be memorable while calling out the best of the company. Get the the point, make it memorable and be sure to state what is uniquely your purpose.

In my experience, change and that is almost any change is hard.  Organizational changes are especially challenging.  Take the time to listen to my 7 Steps to help you in the process of incorporating viable, effective organizational changes.

Ways to make your content marketing program content that your audience looks forward to receiving, opening and sharing. It is a "treat" to them.

Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video. The effect was impressive and immediate. Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated. That is not to say that its effectiveness has decreased – quite the opposite. However, this type of marketing can be quite costly and a big hit on your budget. Perhaps you’ve thought of sending influencers free product in hopes they’ll post, but influencers are getting bombarded by pitches daily and are typically looking for more substantial partnerships. In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.

Rethinking marketing plans and evaluating current assumptions. Start the new year out right by finding out what is not working and taking positive steps to change those ideas, processes or tactics. What is your business doing that could use changing? Need a way to start thinking about this. Writing is a great way to think through and understand your thoughts and ideas. Writing exposes gaps in knowledge and logic and pushes you to articulate assumptions and consider counterarguments. No excuses...just start.