Covid has not only affected daily living but it has driven a further, expanded digital shift. With that shift comes the need for leaders in companies to fully understand the customers' needs and develop those relationships in an online, digital world. No more excuses and no more going back to the total or partial one on one sales experience. This also lends to more competition with customers being able to do far more research with more companies. Act now or lose your place.

For those familiar, there is a fear-based marketing approach. It is the use of consumers' fears to motivate them to purchase a product or contribute to a cause. Fear based marketing is as old as marketing and advertising itself. The key is using a fear based message sparingly and ethically to help consumers understand what your company does to actually help them.

Forbes 2022 Global Culture Report demonstrates significant shifts that are affecting how work is accomplished and to what degree companies create and develop great work. Employee engagement has dropped by 18% over the last year. What do employers need to do? Offer work flexibility including remote and hybrid, encourage leaders to connect with employees and increase meaningful recognition of employee strengths and contributions.

As of April 2021, there are over 2,000,000.podcasts and over 48 million podcast episodes. Competition for the listening audience is fierce. Join me today, as I interview, Bill Keenan, long time podcaster with his experience e and lessons learned. How do you start a podcast? What to consider? What is important? How to rise above the clutter?

Hiring consultants is big business and can take a chunk of your budget. The return on all that advice not only depends on the consultant you hire but also depends on who and how the advice will be received. Both parties, the consultant and the company leaders involved, need to work together to assure that dollars spent are spent wisely. Start by clearly defining your issue. The more precise your company is in knowing what is needed the more precise and helpful the consultant you hire can be. Take the time to work with the outside consultant and listen with an open mind to  ideas, recommendations or counsel comes from the outside source.

More times then I can count, I hear individuals complain about spending too much time in meetings. I agree this can happen. But there are ways to make meetings productive. In this podcast, I outline 5 easy ways to not only make your meetings more productive and get your action plan in place lending to a successful project outcome.

An uptick in Covid19 infections, delta variant, slow down, shutdown or more restrictions make keeping a business going strong difficult. Learn ways you can further help your business stay ahead, generate revenue and weather any crisis. Take the time to prepare rather then the time to repaid when the damage is done

Developing and planning a content strategy with the right, most valuable and productive elements including stellar content will fall flat on its face if your connections aren't getting connected with. If comments or questions directed to your company by customers is met with only silence from you or your organization, the ultimate question might be then why bother. Answer those emails, communicate on social media and when customers open the discussion door walk in and engage.

Starting the conversation about building a strong, engaged community from scratch. Done right, it is one of the best tactics for a strong return on investment. Building community builds a valuable asset including users, customers who will stick with you and your company in the good times and the not so good times

In this podcast, we describe the remaining 6 categories that define the types of personality traits combined with the basic human motivations. Why should you care? we use these in branding to define more closely and with greater focus who we are trying to reach and what might resonate more effectively with that group. This approach can also bring the consumer to a more human, personal group.