Online courses are popular and even more so now with Covid19 restrictions/changes. And creating online courses require time, effort and resources. So knowing how to effectively create an online course that is beneficial, helpful and makes you a profit is crucial.
Listen to this podcast for 8 steps to creating your own online course.

Need help identifying your audience. Carl Yung, psychologist, identified 12 character/personality types. These categories help to narrow down who you want and need to reach with characteristics that apply to this audience. These categories are something that all human beings have in common regardless of their culture, biological sex, or the period that they lived in. We use them to help personify the audience with characteristics that are understandable and memorable.

Avoid information overload by practicing that "succinct" skills with a summary and 4 steps and 4 lessons to help you master the art of making good decisions for your business.

Whether you are rebranding, branding for the first time, or starting any marketing project defining clearly your audience is key. In this podcast, I explore archetypes or culture categories that indiviuals relate too. There are 12 different groups that I use when defining audience characteristics and what will resonate with that audience. In this podcast, I explore and explain the 6 of those groups with the remainder of the groups discussed in my next podcast. Enjoy!

Sometimes just getting back to basics is a really great idea. It is with content creation, This podcast includes 4 key questions that you can answer to develop more effective content. Content can be easy to create but unless it delights your customers and potential customers it might just either not be worth the cost of resources to create or move in the opposite direction and turn those people off to finding other solutions to their problems.

Never have I ever heard or seen any marketing messaging spoken or written that describes a company as having anything but excellent or award winning or whatever positive adjective customer service. And, many times I am disappointed in the actual customer service experience. Enhance your customers' experience with these simple steps.

Discover ways to avoid project disasters that derail your project, add unnecessary expense, add to the schedule and when all is said and done have to be started all over again.

To combat the inevitable skeptics and naysayers or those with the "not invented here" attitude, I am sharing strategies and steps to help you sell your big ideas and get buy to implement your ideas.

Storytelling is an art that can be learned with the right process, defined steps, and a tried and true formula. This process is worth mastering for your business and your customers. Use effective stories to bring people together and inspire action and response.

Developing active listening skills to get the most out of conversations and presentations making you not only more confident but more valuable to your organization and team. Practical ideas and ways to practice the art of active listening.