On Record PR

On Record PR

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On Record PR episodes

  • Episode 21: How Businesses Can Work With LIONS - Local, Independent Online News Publishers

    Tom Sofield is publisher and editor of Levittown Now.com and Newtown PA Now.com. Tom has covered news in Bucks County for nearly 10 years for both newspapers and online publications. He previously wrote for the Journal Register's Philadelphia area newspapers, for AOL's Patch.com and launched the local news publication, Levittown Now.com in 2013. In the years since, the news organization has grown into one of the most widely read properties in the region.

     

    In this episode…

     

    What are benefits of local media coverage? What is the best way for businesses pitch a story idea?

    Join us as guest host Sarah Larson goes on record with Tom Sofield to discuss the benefits and reach of local news, establishing relationships with reporters, and how COVID-19 has changed the way publications are reporting the news.

    41 min
  • Episode 20: Leading a Law Firm Through A Global Crisis with Michelle Friends, Executive Director of Fairfield & Woods, P.C.

    Michelle Friends is the executive director of Fairfield & Woods, P.C., based in Denver, Colorado. Michelle oversees all aspects of firm operations including staffing, marketing, information technology, human resources, finance, and strategic planning. Michelle is a member at large on the Legal Marketing Association board of directors. She has held many roles within LMA. Michelle is passionate about her work in the legal industry. She also serves on the Colorado Judicial Institute board of directors and chairs, the development committee. The organization works to preserve and enhance the fairness, impartiality and excellence of Colorado's courts. Prior to the legal industry, Michelle worked in the nonprofit sector. She holds a master's of science and legal administration from the University of Denver Sturm College of Law and a master of applied communication with a concentration in public relations and marketing from the University of Denver.

     

    In this episode…

     

    What does it mean to be an executive director of a law firm? How can legal marketing professionals earn the respect of lawyers to be viewed as a leader within the firm?

    Join us as host Gina Rubel goes on record with Michelle Friends to discuss her experience in a leadership position in a law firm, how communication has changed as a result of the pandemic, and her approach transitioning back to the physical office.

    39 min
  • Episode 19: Finding, Living & Sharing Your Purpose with Patrice Tanaka of Joyful Planet

    Patrice Tanaka, chief joy officer at Joyful Planet, is a bestselling author, public speaker on business and life purpose, serial entrepreneur, and cofounder of three award-winning PR marketing agencies and the consultancy Joyful Planet.

    In this episode…

    What is your personal purpose? How can you leverage your talent, expertise, and passion in service of other people?

    Join us as host Gina Rubel goes on record with Patrice Tanaka to discuss what it means to live your life purpose, how living your personal purpose can give you a competitive advantage, and how to maintain joy in difficult times.

    44 min
  • Episode 18: Leading Through Crisis: Addressing Anti-Racism in the Workplace Amidst Protest and Pandemic

    In this episode…

     

    Join us as we go On Record with members of the Furia Rubel Communications team to discuss crisis communications as they relate to inclusion, diversity, equity, and anti-racism. Originally our discussion was only intended to serve as a starting point for an article, but as the discussion evolved, we felt that it fit within what we stand for as an agency and as a team. In this episode, we changed up the format to discuss what is going on the in world, the questions we are receiving from clients, and how we are supporting our clients through crisis.

    41 min
  • Episode 17: How COVID-Inspired Children's Book Covers Went Viral in the Pandemic with Stefanie Trilling

    Stefanie Trilling is a Manhattan-based lawyer who pivoted to legal marketing in 2013.

    When the COVID-19 pandemic hit, under strict stay-at-home orders with two small children, Stefanie had the idea to riff on children’s book covers and picked up her daughter’s Crayola washable paint. She quickly that used up and ordered more supplies, but this time is she bought herself the good stuff. Since early April, her artwork series, Children's Books for Pandemics, has gone viral.

    She has never painted before.

     

    In this episode…

     

    What causes content to go viral?

    Join us as guest host Jennifer Simpson Carr goes on record with Stefanie Trilling to discuss how an activity with her young children during quarantine turned into an artistic hobby that went viral.

    22 min
  • Episode 16: Business Essentials for Law Firm Success with Jordan Furlong

    Jordan Furlong is an author, advisor, and legal market analyst who forecasts the impact of a rapidly changing world on lawyers and legal organizations. He is a Principal of Law21, a consultancy for legal leaders seeking strategic advice and a platform for Jordan to share his thoughts about the new legal economy with the legal community.

     

    In this episode…

     

    How do law firms plan for the future? What does innovation look like in law firms and how do you make a case to invest in innovation?

    Join us as host Gina Rubel goes on record with Jordan Furlong to discuss four business essentials for success, the process of innovating, and how law firms can address the value, experience, and satisfaction of clients.  

    42 min
  • Episode 15: Connecting the Dots Between Data, Analytics and Law Firm Success with Patrick Fuller, VP and GM of ALM Intelligence

    Patrick Fuller is the Vice President and General Manager of ALM Intelligence. He has been in the legal industry for more than 20 years, holding a variety of business development, consulting, and senior leadership roles. Before joining ALM, Patrick served as the VP of Business Development for the artificial intelligence start-up, Neota Logic, and as Director of Legal Analytics for Wolters Kluwer’s ELM Solutions, working with legal departments to define, measure, and take action on key performance indicators for legal departments and operations. His career also includes stints with Martindale-Hubbell, Thomson Reuters, Hildebrandt Consulting, and LawVision Group. Patrick is a frequent author and speaker, with more than 200 speaking and authorship credits within the legal industry.

    Active in his community personally and professionally, Patrick is a member of the Board of Directors for IgniteOKC. He serves as an advisory board member to a Silicon Valley LegalTech start-up and as a Community Leader to Diversity Lab’s Move the Needle Fund.  Patrick is a member of the Leadership Board for the University of North Texas’s prestigious College of Information and is a Fellow in the College of Law Practice Management.

     

    In this episode…

     

    How can law firms use data to approach long-term strategy, evaluate diversification opportunities, and make a business case for DE&I efforts?

    Join us as host Gina Rubel goes on record with Patrick Fuller, Vice President and General Manager of ALM Intelligence, to discuss business lessons learned from 2008, using data to grow intelligently, the pros and cons of geographic diversification, and the business case for diversity, equity, and inclusion.

     

     

    50 min
  • Episode 14: The Roles of Teamwork and Mentors in Life & Sports with Olympic Silver Medalist Juliene Brazinski Simpson

    Juliene Brazinski Simpson is the director of athletics at the College of Saint Elizabeth and Olympic silver medalist and co-captain of the 1976 U.S. Women's Basketball Team.

    Juliene played college basketball at John F. Kennedy University in Nebraska where she was a four time all American. After graduating, she became a member of 11 different us women's national basketball teams representing the U.S. in international competition. Some highlights, a silver medal in the 1973 world university games, a gold medal in the 1975 pan am games and does serve silver medal in the 1976 Olympic games in Montreal where she was also a co-captain along with Pat Summit.

    Following her playing career, she served as head women’s basketball at the University of Cincinnati, Arizona State University, Bucknell University, and East Stroudsburg University.

    Juliene was inducted into the Women's Basketball Hall of Fame and the National Polish American Sports Hall of Fame. She is also a recipient of the Carol Ekman Award given out by the Women’s Basketball Coaches Association.

     

    In this episode…

     

    How can leadership in sports translate to leadership in business? How do you build a strong network? What is it like to represent the United States in the Olympic games?

    Join us as guest host Jennifer Simpson Carr goes on record with Juliene Brazinski Simpson to discuss the experience of growing up during a time when athletic opportunities for women were limited, how to identity mentors, and the journey to becoming an Olympic athlete.

    41 min
  • Episode 13: How Law Firms Can Survive and Thrive in a Coronavirus World with Tim Corcoran

    Tim Corcoran is a principal at Corcoran Consulting Group, LLC, with offices in New York, Charlottesville and Sydney, and a global client base. He's a trustee and fellow of the College of Law Practice Management, an American Lawyer fellow, and a member of the hall of fame and past president of the Legal Marketing Association (LMA). A former CEO, Tim guides law firms and law department leaders through the profitable disruptions of outdated business models. A sought-after speaker and writer, he also authors Corcoran's Business of Law blog.

     

    In this episode…

    What are best practices for law firms in the short term and long term? How do you use a decision framework to make tough decisions? What does the future of the legal industry look like after coronavirus?

    Join us as host Gina Rubel goes on record with Tim Corcoran to discuss how to identify short-term and long-term growth drivers, what good management looks like in times of uncertainty, and lessons learned from crisis and scenario planning.

     

    41 min
  • Episode 12: The Changing Landscape and Benefits of ADR with Nigel Wright of Miles Mediation and Arbitration

    Nigel Wright is a mediator and arbitrator in the Atlanta office of Miles Mediation and Arbitration. Nigel is a barred attorney in New York and Georgia, and a solicitor of the senior courts of England and Wales. Nigel has served as a senior partner at two Am Law 100 Law firms, on both sides of the Atlantic, one of which was DLA Piper. He was in house for five years in the U.S. at two specialty international insurers. He also held various senior management positions including in the GC’s office where he was the corporate representative handling extra contractual and bad faith claims against the company. Nigel handled their highest value claims for all classes of business.

    In Nigel’s various roles, he has mediated every conceivable type of insurance and reinsurance claim on behalf of insurers and reinsurers. He has almost 30 years of alternative dispute resolution experience. As a mediator and arbitrator at Miles, Nigel handles extensive personal injury claims in disputes in over 50 countries and complex claims (including class actions) including mass torts, casualty, crisis management, cybersecurity, D&O, E&O, insurance coverage, product defect, and many other areas.

    In this episode…

    What considerations should companies take when determining if dispute resolution is the right approach for resolving a matter? What effect does the court of public option have on the outcome? 

    Join us as host Gina Rubel goes on record with Nigel Wright to discuss crisis communications, trends in mediation and arbitration, and top tips to prepare for an online mediation or arbitration.

    50 min

About On Record PR

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Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created…

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