On Record PR

Kelly MacKinnon is the director of business development at Fried, Frank, Harris, Shriver & Jacobson LLP, where she oversees the firm's business development and visibility initiatives. Previously, she held senior positions on the B.D. teams at Cleary Gottlieb and at Paul Weiss. Preceding her legal marketing career, Kelly worked for in the broadcast department for the National Hockey League, in marketing at Bon Appétit magazine, and she coached women's ice hockey internationally. Kelly has been an active member of LMA since 2008, holding various board positions at both the international and local levels. She is the incoming 2021 international president. She received her BA from Brown University in American history and business, and was a four-year Division 1 athlete playing both field hockey and ice hockey. In 2018, she was a member of the U.S. over 40 Women's field hockey team that competed in the Masters World Cup in Spain, and will be once again competing in the Masters World Cup in England in 2021.

How does leadership in athletics translate to business success? What does it mean to reinvent yourself and your career?

Join us as host Gina Rubel goes on record with Kelly MacKinnon to discuss her story from being a Division 1 athlete to working in business development and legal marketing as well as life lessons and leadership skills she developed along the way.

Jill Huse, Partner of Society 54 and 2020 President of the Legal Marketing Association International Board of Directors, is a renowned and trusted professional services advisor. She is regarded for her progressive ingenuity, research-based strategy, and her ability to deliver results for clients. With a master's degree in law firm management, Jill has obtained several certifications in coaching gamification and change management. She has worked in professional service marketing for nearly 20 years, the first 15 years of which were spent working inside accounting and law firms where she led their marketing and business development efforts. She has spent the last five years in professional services coaching and counseling.

What shifts are occurring in the way business is conducted? As a result, what adjustments are being made to ways ideas are presented to clients? What major changes are happening in client communication?

Join us as host Gina Rubel goes on record with Jill Huse to discuss how to help attorneys help their clients, the benefits of gamification, and how law firm operations will change after the coronavirus pandemic.

In this episode of On Record PR, we go on record with Jeane Vidoni, president and CEO of Penn Community Bank. Jeane leads a team of more than 350 employees for the largest mutual financial institution based in Southeastern Pennsylvania. Her primary mission is to ensure that Bucks and Montgomery counties and the surrounding areas have the option to do business with a locally based, independently run bank for decades to come.

Over the course of more than 35 years in banking, Jeane has served in various roles at financial institutions of all sizes throughout the Philadelphia region, gaining insight into the workings of community, regional and corporate banks. As an active leader in the Pennsylvania business and financial community, Jeane donates her time and leadership talents to several industry groups, including as chair of Community Depository Institutions Advisory Council of the Federal Reserve Bank of Philadelphia, and as Pennsylvania Member Director on the board of the Federal Home Loan Bank of Pittsburgh, which supports homeownership programs throughout Delaware, West Virginia, and Pennsylvania.

Jeane is committed to fulfilling Penn Community Bank’s mission to act as a catalyst for growth in the communities it serves, representing the bank as the Central Bucks Chamber of Commerce board chair, on the advisory council of Habitat for Humanity of Bucks County, and on the board of the United Way of Bucks County.

What does it mean to be an authentic leader in community banking during times of crisis?

Join us as host Gina Rubel goes on record with Jeane Vidoni to discuss her evolution as a leader, the important role community banks play during a financial crisis, and how the current crisis will impact the future of banking.

Ken Jacobs, ACC, CPC, principal of Jacobs Consulting & Executive Coaching, is an experienced consultant and certified coach who serves agencies, companies, senior leaders, executives and managers in the corporate communications, public relations, advertising and marketing space. He has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance, communications, and leadership skills, and has empowered communications CEOs, presidents, executive vice presidents and senior vice presidents to achieve and surpass their goals since 2007. Prior to launching his companies, Ken spent 25 years in management and leadership positions with various PR agencies, including Ogilvy & Mather PR and Marina Maher Communications (MMC).

What is the difference between coaching and consulting? What can people do if they want to be an amazingly effective leader?

Join us as host Gina Rubel goes on record with Ken Jacobs to discuss the difference between coaching and consulting, asking empowering questions, and the importance of emotional intelligence.

As a State and Local Tax attorney in Philadelphia, Nikki Johnson-Huston represents individuals and small business owners who have City of Philadelphia tax issues. She also is an advocate who works to educate the public about the challenges that people experiencing homelessness face. In 2019, Nikki was named United States of America's Ms. Pennsylvania 2020.

How do you maintain resilience in the light of the coronavirus pandemic, pay cuts, layoffs, furloughs and other challenges or any other situation that might feel insurmountable?

Join the conversation as host Gina Rubel goes on record with Nikki Johnson-Huston to discuss her personal story of growing up in poverty and experiencing homeless three times in her life before becoming a successful lawyer and how she used the experience to create the Donafy App which uses technology to help the homeless find social service resources.

Bridget Wingert is the founder and editor of the Bucks County Herald. On October 16th, 2002, Bridget and her late husband Joe founded the Bucks County Herald, a community newspaper covering Central and Upper Bucks County in Pennsylvania and Hunterdon County river towns in New Jersey. Before that, Bridget served as the editor of the New Hope Gazette, in New Hope, Pennsylvania, and is a well-known leader in community journalism in southeast Pennsylvania.

Join the conversation as Sarah Larson, a guest host of On Record PR and the executive vice president of Furia Rubel Communications, goes on record with Bridget to talk about her experience founding the community newspaper and discuss its newly launched Community Journalism Fund to help the paper survive the precipitous drop off in revenue caused by the pandemic of COVID-19.

Renee Branson is the founder of RB Consulting: Resilience. Bounty. As a Certified Resilience Coach (CReC), Renee provides clients with immediately usable tools to increase resilience, well-being, and optimism in the workplace. She applies the resilience work she has done as a trauma therapist to lawyers, legal marketers, business professionals, non-profit leaders, and others to help them understand and incorporate resilience in their own professional lives and in the teams they lead.

How do you cultivate resilience in your life? What tools do you use to nurture your ability to bounce back in the midst of a crisis for you and your business?

Join the conversation as Gina Rubel goes on record with Renee Branson on developing and nurturing tools to increase resilience, well-being, and optimism in the workplace.

Beth Fenton is a Partner at Saul Ewing Arnstein & Lehr LLP. For over twenty years, she has advocated for businesses facing their toughest legal challenges. Whether representing a Fortune 50 company or a tech startup, Beth brings experience, judgment, and business acumen to disputes involving shareholders, contracts, and fiduciary duties. She has tried numerous cases before the Delaware Chancery Court, the nation's foremost business court, as well as state and federal courts in other jurisdictions. Her practice also includes leading internal investigations concerning highly sensitive personnel matters for businesses. Beth commits significant time and energy to sponsoring other women lawyers and to promoting access to justice for all Americans.

What does it take to make partner at a law firm? What are the business development expectations of a partner for the people who serve the firm both internally and externally?

Join the conversation as Gina Rubel interviews Beth Fenton on what it takes to make equity partner in a law firm while balancing being a woman lawyer, a professional, a mother, and a wife.

Heather Morse the Chief Business Development Officer for McGlinchey Stafford, resident in the firm’s New Orleans office. With more than 20 years of legal marketing experience, working in firms of all sizes and strengths, Heather is most proud of her work outside the office, including her role on the State Bar of California’s Task Force on Access Through Innovation of Legal Services. A frequent speaker and commentator, Heather’s independent research on the generational divide between law firm leadership and corporate CEOs and CLOs has been featured in the New York Times and American Lawyer. To contribute to the conversations surrounding the business of law, Heather launched The Legal Watercooler blog in 2008, and manages a private Facebook group with more than 1,500 legal marketers throughout the world.

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients?

Join the conversation as Gina Rubel interviews Heather Morse to learn how to differentiate yourself in a time of crisis, how to add value to conversations with your clients, and other ways to make your mark in legal marketing.

Gina Rubel is the host of On Record PR, the founder of Furia Rubel Communications, and the author of Everyday Public Relations for Lawyers. Founded in 2002, Furia Rubel is a leading national PR agency which helps top businesses and law firms with high-stakes public relations, reputation management, crisis planning, and incident response including high profile litigation media relations.

Voted #1 The Legal Intelligencer Best of Legal Marketing and Public Relations; The Legal Times Best of Social Media N.J. Law Journal Legal Marketing and PR; and National Law Journal Best of Legal Marketing and Branding

How do companies prepare for a crisis? How have past crises influenced companies preparedness? For almost two decades, Gina Rubel has led hundreds of clients through the process of creating and executing crisis communications plans.

Tune in with John Corcoran, co-founder of Rise25, as we flip the script and interview Gina on how to prepare your business for times of crisis, how our current crisis will shape the way we conduct business in the future, the current state of the court system, and possible long term impact of COVID-19.